Carrier Ethernet

RAD Data Communications (News - Alert), a manufacturer of Carrier Ethernet solutions, announced it is expanding to Africa with the opening of its first office in the country at Lagos on Nov. 22.

The new office will be headed by Avner Tsipori, from RAD’s Tel Aviv headquarters, who will work as general manager of the new office. Tsipori will actively work towards expanding RAD’s market presence with local operators and service providers, both landline and mobile.

Mobile operators deploy RAD solutions to reduce backhaul costs for 2G, 3G and 3.5G traffic.

Enabling carriers and service providers to deploy new revenue-generating next generation services over any access infrastructure while lower operating expenses and optimizing resources, RAD facilitates a smooth migration to new packet switched infrastructure with minimal disruption to existing customers or networks.

 “Our decision to establish our RAD West Africa office in Lagos was made in recognition of Nigeria’s importance as the largest and potentially most important market in Africa,” said Efraim Wachtel, president and CEO of RAD Data Communications, in a statement.

According to Wachtel, Nigeria is committed to improving its telecom infrastructure and to leveraging the benefits brought by high speed data services and ubiquitous voice.

“RAD can play a pivotal role in enabling rapid service deployment and also lowering the cost of operations so essential to the success of operators in a very competitive and price sensitive market,” Wachtel added.

The Carrier Ethernet company helps public utilities and the energy sector transport critical applications, such as SCADA, as well as video surveillance, voice, and data over secure and reliable terrestrial and wireless connections, while facilitating migration to IP and Ethernet.

RAD products have been sold in Nigeria by local distributors for well over a decade. Dizengoff WA Limited and PPC Limited are RAD’s local partners in Nigeria.

“RAD’s product portfolio has been well received by Nigerian telecommunications providers, both public and private,” Tsipori added. “This is because RAD offers a comprehensive, integrated and interoperable access solution at a competitive price that delivers long-term value.”

Earlier in August RAD Data Communications unveiled the latest product to its unique System-on-an-SFP family – the SFP-ER, a miniature Ethernet extender that delivers 100 Mbps of Ethernet up to 550m (1,804 feet) over existing copper wires (4-pair).