IP Multimedia Featured Article
Google Acquires GIPS
By Carl Ford, Partner, Crossfire Media
If Clayton Christensen is looking for the next book in his Innovator's Dilemma series it could very well be about Google (News - Alert).
Already Google has experimented with services such as Google Talk (which is more of a chat) and Google Voice (which is more of a talk) and Google Search Voice (which is how most end users talk with Google) and Google Wave (which I could try to explain, but I would be the first). I am leaving out Google Buzz, Google Goggles, Orkut, and a few others, only because, I have lost track of them and don't know how to phrase the search on Google.
For Google, none of these are essential businesses, but they are efforts to investigate what the future holds. It's rare that Google sets things in motion and kills them. Often they let the users drive the experience
So are these lessons that are being used to build products? Or platforms?
Unlike Apple (News - Alert) which tightly controls the user experience, Google likes a little chaos.
As Android continues to advance in the marketplace, all these non essential experiments are yielding lessons that maybe incorporated into the platform.
The acquisition of GIPS following last year's acquisition of On2 Technologies continues to suggest the Internet is going to leave the past behind and innovate voice and video communication on a different mindset.
If Google were to take the GIPS and On2 Technologies and put them into the Open Source (News - Alert) community, or made the widely available for free (without releasing the code). It would bring a dramatic change to the market.
Cisco's Telepresence (News - Alert) Team, Adobe Flash Folks, and even Apple's Quicktime quorum would have to take a step back and rethink.
But the place where it would be most interesting to contemplate is at the toolset.
Just Like Skype has gotten to the point where interconnection to them is important enough for Verizon (News - Alert) to jointly develop SkypeMobile, the codecs from Google will become the interoperable tools needed for a variety of services we all will want.
If you think about Star Trek, the Computer was always passively listening and was ready to search for whatever you wanted. As our realitycontinues to get augmented, Google continues to acquire the arsenal to provide our future.
Carl Ford is a partner at Crossfire Media.
Edited by Marisa Torrieri

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