Mobile Personalization

Bridgewater Systems will be showcasing its mobile personalization policies at the Broadband Traffic Management Congress this week at London’s Grand Connaught Rooms, November 16- 18, 2010.

Broadband Traffic Management is a three day expo highlighting the optimization and monetization of mobile broadband customer experience. The expo is full of multi-streamed conference sessions, a panel of 70 speakers and over 300 attendees.

According to the Bridgewater Systems (News - Alert) blog, the best day to attend the conference is on Policy Control Focus Day, November 17 since the company will be scheduled to give two presentations based on their mobile personalization products and services.

Shannon Bell, product management director at Bridgewater  will give a presentation called “Beyond Congestion Management: The Value Of The Control Plane In Tiered Services, Mobile Advertising, And Machine To Machine Services” at 5:25PM.

The presentation will consist of an informational session about everything you need to know about policy control from a Bridgewater Systems perspective, so you don’t want to miss it.

According to Bridgewater’s blog, Bell will elaborate on how policy control acts as both a vitamin in terms of revenue generation and service innovation, as well as a medicine in terms of cost reduction and network optimization.

Also taking place on November 17 at 11:15AM, Julian Welch, Bridgewater’s business development director for EMEA will join a panel discussion entitled, “To What Extent is Mobile Broadband a Profitable Business to be in? Identifying the Best Strategies and Solutions to Align Traffic Growth with Revenues.”

During the discussion, Welch will explain the four key strategies operators are deploying to align traffic growth with revenues including: transformation to 4G, optimizing the 3G network, offloading data traffic to Wi-Fi, femtocells and 4G, and service innovation including: monetization of services and applications including over-the-top applications and machine-to machine services; tiered and usage-based service models; and monetization through personalization.

Join Bridgewater Systems to learn how the Bridgewater Policy Controller can optimize 3G networks, offload traffic from congested networks and help operators transform to 4G. You will have the opportunity to talk to Bridgewater experts about solutions that help manage mobile data growth, while delivering personalized services to subscribers.