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Mobile Personalization - European Operator Picks Bridgewater Policy Controller for its HSPA Network

 

March 01, 2010

By Anshu Shrivastava, TMCnet Contributor

 

For consumers in the United States or elsewhere, reigning in spending has emerged as a top priority. And in turn, so has avoiding a cell phone bill loaded with roaming charges.  
 
Lucky for Europeans, mobile personalization provider Bridgewater Systems today announced that a European property of a major global mobile operator group selected the Bridgewater Policy Controller to meet new European Union mobile data roaming legislation.
 
This is good news for smartphone users, as EU Commission data roaming legislation requires operators to implement systems that allow customers to determine in advance how much they want to spend before their service is “cutoff” when roaming.
 
For its HSPA network, the Europe-based operator has selected Bridgewater Policy Controller. With the solution, operator expects to prevent mobile bill shock, comply with EU data roaming regulations, said Bridgewater Systems (News - Alert) officials.
 
In addition, the European operator expects to allow for new services, including setting limits and notifications while roaming; flexible quota management based on subscriber type; applying Smart Caps to ensure fair usage.
 
Company officials said that volume-based metering is used to track data usage, set limits, and trigger notifications. Through short message service or e-mail, subscribers are notified when a usage threshold is reached, and they are redirected to a payment portal where they can opt for a temporary bandwidth boost, a service extension, or other options.
 
Flexible quota management based on subscriber type include EU, non-EU and domestic subscribers. Company officials said that Smart Caps are precise controls that adjust bandwidth levels based on real-time factors. These factors are subscriber’s bandwidth usage during a mobile data session, roaming status and level of network congestion.
 
An LTE (News - Alert)-ready, 3GPP Release 7, 8 and 9 compliant product, Bridgewater Policy Controller applies real-time network, application and subscriber policies to manage mobile data growth and deliver personalized services. Company officials said that it’s fully interoperable with multi-vendor mobile core solutions such as the GGSN.
 
“Bridgewater’s innovative policy and bill shock solutions ensure compliance with EU data roaming regulations, give subscribers greater control over their mobile data usage, and provide operators with a platform for future service innovation,” said David Sharpley (News - Alert), senior vice president at Bridgewater Systems.

Anshu Shrivastava is a contributing editor for TMCnet. To read more of Anshu’s articles, please visit her columnist page.

Edited by Marisa Torrieri

 

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