Mobile Personalization

In dealing with the skyrocketing demand for mobile data services, service providers across the globe have sought new ways to bring attractive services to their subscriber bases.

Cable MSOs, by bundling cable and WiFi (News - Alert) services, can create attractive new mobile services that improve customer loyalty and provide added value for subscribers -- such as convenient WiFi access in urban centers. 

For those MSOs who want to learn more about delivering new services by "on-loading" subscribers from congested 3G and cable networks to WiFi, Bridgewater is offering a demo at The Cable Show in Los Angeles, held May 11 to 13.

The session "Onload data services to WiFi with Bridgewater" will highlight the importance of seamless and secure authentication and authorization as subscribers move across multiple access networks including managing a common set of subscriber entitlements to personalize services.

Specifically, the demonstration highlights the importance of seamless and secure authentication and authorization as subscribers move across multiple access networks including managing a common set of subscriber entitlements to personalize services.

For those who can't attend the session, to be held in the CableNet Pavilion, or the show, the Ottawa-based mobile personalization company has authored a white paper on the subject. The free white paper "Sharing the Load: The Value of Subscriber, Service, and Policy Control in Mobile Data Traffic Offload" features a section specifically focused on Data Onload for MSOs.