Mobile Personalization

4gwe Logo
4GWE Launches New Sites: WiMAX | LTE | WIRELESS BACKHAUL | Broadband Stimulus


WiMAX Reports

 

Mobile Personalization - Network Congestion Woes? How Offloading Alleviates Panic

 

June 01, 2010

By David Sims, TMCnet Contributing Editor

 

As networks experience exponential growth in data traffic, various traffic-offload scenarios are emerging.

How does a service provider map out a strategy?

Mobile personalization provider Bridgewater Systems (News - Alert) answers that question in its recently published white paper, titled 'Sharing the Load: The Value of Subscriber, Service, and policy Control in Mobile Data Traffic Offload.' The document takes a look at how the mobile data industry evolved rapidly over the past two years.

The paper profiles the value of subscriber, service and policy control in delivering a transparent and personalized mobile experience when implementing a mobile data offload strategy, highlighting challenges facing fixed and mobile service providers, and presenting Bridgewater's solutions in the following offload scenarios - 3G to WiFi (News - Alert), 3G to femtocells, and mobile data onload.

The paper reveals that growing 3G penetration, lower-cost smartphones and USB laptop dongles, 'together with the popularity of mobile applications and flat-rate data plans,' have fueled the increase in mobile data usage.

That the impact of that usage is now being felt by service providers and consumers alike is evident to anyone who's had dropped sessions and seen slow download times due to network overcrowding.

Service providers are grappling with congested networks -- and the inevitable impact on service delivery is a direct consequence of mobile data growth. Irate subscribers often aren't getting the level of service they expect, and as mobile data usage continues to climb, service providers realize things might get worse before they get much better.

It's obvious what they're faced with is the challenge of improving user experience levels and preventing the unacceptable - dropped data sessions, slow network speeds, and pent up subscriber frustration.

As if that wasn't enough, service providers are faced with the prospect of mobile data delivery costs outweighing revenues by 2011, as the paper shows.

One tack many service providers are taking is to adopt a range of strategies, including optimization of 3G networks using intelligent policy control, mobile data traffic offload, and transformation to 4G to reduce costs and alleviate congestion, the study finds:

'Together, these strategies could reduce data delivery costs by more than 60 per cent over the next three years,' the white paper concludes. And in an era of huge mobile data growth, 'this holistic approach to the congestion management conundrum is vital to long-term success.'


David Sims is a contributing editor for TMCnet. To read more of David's articles, please visit his columnist page. He also blogs for TMCnet here.

Edited by Marisa Torrieri

 

View More Mobile Personalization Channel Stories

 

Free 4GWE eNewsletter






General Info

Technology Marketing Corporation,
2 Trap Falls Road Suite 106, Shelton, CT 06484 USA
Ph: 800-243-6002, 203-852-6800
General comments: [email protected]. Comments about this site: [email protected].
Technology Marketing Corp. © 2024 Copyright.
© Technology Marketing Corp. © 2024 Copyright | Privacy Policy | Sitemap | Visit other TMC Interactive sites