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Mobile Personalization - Sybase, SAP Partners Launch Innovative Mobile Personalization Apps for Enterprise Users

 

August 10, 2010

By Anil Sharma, TMCnet Contributor

 

Sybase, Inc., an SAP (News - Alert) company and major player in enterprise and mobile software, recently announced that partners around the world are successfully launching mobile applications on the Sybase (News - Alert) Unwired Platform.

Officials with Sybase, said that the latest version of the Sybase Unwired Platform, enables enterprise developers to simply and quickly build applications that connect business data to mobile workers on any device, at any time.

With a rapidly growing ecosystem, Sybase and SAP are significantly extending the reach of enterprise customers and applications, empowering millions of mobile workers worldwide.

According to company officials, through co-innovation more than 30 new SAP-focused partnerships have been formed since the fourth quarter of 2009, leveraging best-in-class architecture that drives a comprehensive set of powerful mobile applications and services capable of significantly improving productivity and customer service, while addressing the complex issues related to mobility deployments.

Company officials said that in addition to the Sybase Unwired Platform, Sybase delivers custom mobile applications for SAP solutions -- Sybase Mobile Sales for SAP CRM and Sybase Mobile Workflow for SAP Business Suite -- that tap into a broad range of back-end data sources.

These expansive offerings are transforming enterprises such as Bluefin Solutions, HCL AXON, Maihiro, msc mobile, NEO Business Partners and T-Systems (News - Alert).

“Sybase offers the most comprehensive expertise and platform for mobilizing SAP solutions, as well as for rapid development and deployment of custom mobile offerings in the industry,” said Gary Kovacs (News - Alert), senior vice president, markets, solutions and products, Sybase, in a statement. “Our leading mobility platform is fueling our partner ecosystem and extending our reach globally, enabling us to successfully transform businesses through enterprise-wide mobility solutions.”

Bluefin Solutions is one of the first partners of SAP and Sybase to not only expand its portfolio of products and services with the Sybase mobility platform but also implement it for its own sales staff.

With the new solution, Bluefin Solutions account managers learn business benefits first hand by viewing and updating customer information on-the-go via an intuitive iPhone (News - Alert) application.

This significantly improves productivity through much faster and more accurate access to customer information, contact details, sales pipelines and all CRM functionality.

“As a pilot customer in our own beta program for the Sybase Mobile Sales for SAP CRM solution, we immediately witnessed the benefits that our customers would experience with mobile CRM,” said Michael Eldridge, commercial director, Bluefin Solutions. “Our strategic partnership with Sybase and SAP, implementation of our enterprise mobility platform, and strong mobile CRM product and service offerings puts us in a favorable position to make a significant impact in the market.”


Anil Sharma is a contributing editor for TMCnet. To read more of Anil’s articles, please visit his columnist page.

Edited by Marisa Torrieri

 

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