People’s ability to access information on the move has risen exponentially with the fast growth and incorporation of smartphones and mobile broadband. Operators are, however, facing problems maintaining their networks, which have become considerably intricate as the number of users rise. The expectations of consumers have also risen and are reluctant to accept bad service quality or dropped calls.

In order to address these challenges, Ericsson has launched its SON Optimization Manager to help operators optimize the network performance, thereby offering reliable service to the consumers.

The capacity, coverage and quality of mobile networks can be optimized automatically with SON or self-organizing networks optimizing manager. With fewer dropped calls and an improved Internet browsing experience, operators will be able to keep consumers happy. Operators will also benefit from decreased operating expenditures and improved traffic and profits from existing networks.

In a release, Ulf Ewaldsson, SVP, CTO and Head of Group Function Technology & Portfolio Management at Ericsson (News - Alert), said, "SON Optimization Manager is based on a simple idea - increasing automation to overcome increasing complexity. We call this Smart Simplicity, because it simplifies operators' processes and makes them more efficient."

Multi-standard networks can now be automated with Ericsson’s offering of an array of network optimization and management features initiated by LTE (News - Alert) standardization. Operators will be therefore provided the most recent self-organizing management features for their existing networks.

Existing networks can now avail SON functionality, irrespective of the number of vendors or standards using this product. Operators interested in developing future-proof networks will find SON Optimization Manager ideal, as any heterogeneous network approach mainly focuses on optimizing the use of existing network resources.

Over fifty percent of the key cities across the world have implemented Ericsson's optimization solutions. Global customers will be offered enhanced mobile broadband experience with SON Optimization Manager, thereby benefitting operators in the dynamic mobile market.

The slow, intricate process of optimization, which is done periodically by teams of network experts, has been completely computerized by SON Optimization Manager, which can run every day or hour across the network. With the elimination of human efforts for doing the monotonous physical jobs, experts can concentrate on other planned activities.