Headquartered in Plano, Tex., Centina Systems’ is hoping to completely alter the service assurance field within the wireless telecommunications space with its latest offerings. Fully focused on improving the key role operators’ play in the customer experience, the company is also working to ramp up the time to market for new services and solutions.
The newly released business model will dramatically enhance the ways in which service providers leverage network intelligence and real-time information to offer much better quality of service.
"While our industry as a whole has adapted to a more customer centric model, service assurance solutions have remained static for the most part, still focusing on point solutions and not on the entirety of the overall network performance; certainly not the customer experience," Anand Gonuguntla, president and CEO of Centina Systems said in a statement. "Today's highly competitive communications market demands an increased focus on the customer and specifically, tools and technologies that enable this."
As the service assurance field continues to change, there are several new requirements that operator’s must face.
For starters, customers are continuing to demand a much more in-depth level of visibility and these robust service assurance solutions “must provide interactive, configurable dashboards that allow users to customize their user interface on-the-fly – empowering them to visualize information in a way that will dramatically improve performance and customer experience,” the release stated.
Next, to reduce costs, businesses are continuously in search of solutions that can be fully customized to their individual needs. Also, providers need solutions that can help them to simply power Web 2.0 portals for enterprise customers around the globe.
Additionally, quantifiable OpEx reductions are required in order to significantly cut down both the time and energy it takes to deploy, maintain and support new services.
EXFO, a major provider in this space, knows exactly what a successful service assurance portfolio must entail for organizations to see the best ROI. In fact, the company recently assisted a major North American network operator expand its VDSL3/IPTV footprint via seamlessly integrating EXFO’s (News - Alert) solution.
Due to EXFO’s wide array of next-generation VDSL2 (Very High Bit Rate Digital Subscriber Line 2) and IPTV services over its hybrid network, as well as its support for its traditional voice and ADSL2+ Internet service, the company’s service assurance solutions are ideal for those looking to streamline operations within the wireless telecommunications industry.
"If operators follow these guidelines for solving service assurance challenges, they will find that their entire business processes improve, and that their operations and customer care functions are more productive," Gonuguntla added. "This truly is a new approach to service assurance."
Edited by Amanda Ciccatelli