Track: Mobile Broadband Applications (4G1)
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Mobile Broadband- New Applications and New Business Models (4G1-01)
Tuesday - 09/01/09, 9:00-10:15am
Whether it's LTE or WiMAX or local WISPs using combinations of Wi-Fi, WiMAX and other technologies, we are on the verge of having affordable mobile broadband in the US (it's already available in the UK and Scandinavia and becoming available elsewhere in the EU). What services can be provided over the top and what services need or can benefit from operator capabilities (QoS, security, ...)? The iPhone store, Android store and similar initiatives suggest power is shifting away from the operators and into the hands of application developers and the end user. How can operators leverage their core capabilities (QoS, security, billing, customer relationships, call detail, ...) to provide applications and remain relevant to their customers?
Presented by:
| Brough Turner Founder netBlazr.com |
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Social Applications: The Mobile Imperative (4G1-02)
Tuesday - 09/01/09, 10:30-11:45am
Social networking applications are a huge area of interest among mobile web users. The broadband consumer’s desire for social networking is related to the features and functions available through their network operator. Network operators, in their quest to attract more subscribers, will “bundle” mobile Internet Devices with their network offerings. What new service opportunities does this provide for the carrier? Should we consider this the new world of the virtual operator?
Presented by:
| Timothy Jasionowski (Moderator) Director and Sr Technologist Nokia | | Shoshana Loeb Executive Director and Chief Scientist Telcordia | | Troy Cross Head of Sales Vlingo | | Tim Kay
Boopsie |
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Giving Voice to 4G (4G1-03)
Tuesday - 09/01/09, 12:45-2:00pm
Mobile operators face a double challenge: evolving their core to 4G LTE or WiMAX for blazing broadband access speeds AND transitioning the core service network to IMS for voice and interactive communication services. Defined by the 3rd Generation Partnership Program (3GPP) researchers, IMS is the next gen architecture for mobile communication services, and while it represents the interests of the operators, it is not the only option for delivering voice over 4G RANs. Greenfield operators, while starting from a clean slate, also face a myriad of architectural choices for voice services. This session will explore the following questions and issues:
• What are the architecture and infrastructure choices for incumbent and greenfield mobile operators for voice services?
• Where should service providers locate session-oriented service delivery intelligence and control—in the core or the edge? What’s right and wrong about each approach?
• What are the requirements for secure and interoperable wireless services? Does IMS deliver all that's necessary? What additional issues must be considered for FMC and blended wireless-wireline access networks?
Presented by:
| Akshay Sharma Research Director - Carrier Network Infrastructure Group Gartner | | Don Troshynski Technical Director Acme Packet | | Mehmet Balos CTO Genband |
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The Ecosystem of Application Developers (4G1-04)
Tuesday - 09/01/09, 2:00-3:15pm
Who are these mysterious appliation developers? What do they need? What are their preferences amongst all the developer communities: Apple, Nokia, RIM, Android, Microsoft, AT&T, Verizon, Ericsson, Alcatel Lucent, Rogers, O2, Vodafone, Joint Innovation Labs, etc? What are their experiences in working across the many different communities? Why haven't operator development communities achived the engagement of Apple's App Store? Is service exposure relevant to developers? Can operators charge for service exposure in consumer services? What should operators do to better engage with developers?
Presented by:
| Gustavo Garcia Cloud Architect TokBox | | Chris Gonyea Director of Client Services Dyn | | Alan Quayle Consultant
| | Angela Leavitt (Moderator) Chief Mojo-Making Officer Mojo Marketing | | TS Ramakrishnan CTO Bubble Motion | | Andy Cooper Head of Technical Solutions Xconnect | | Jack Rynes COO Jaduka |
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Enabling the App Store: The Network Operators Perspective (4G1-05)
Tuesday - 09/01/09, 3:15-4:30pm
The iPhone is a lesson in hardware and software optimization, but can the network add even greater value, what is the role of a network operator in delivering features and functions. How should these solutions be optomized. Does the network develop widgets? Are their APIs for the network that allow the carrier to differentate beyond the device/ As LTE comes to the US and the phones become available with any carrier, what can the carrier do to make their APP store solution more valuable?
Presented by:
| Bill Goodman Director - Technology Verizon | | Brenda Ann Connor
Ericsson | | Liliane Ofredo-Zreik (Moderator) CEO The Sannine Group, LLC | | Kittur Nagesh Director, Service Provider Marketing -- Mobility Cisco | | Vince Spinelli VP Technology Development Starent Networks |
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