Track: Mobile Broadband Applications (4G1)
Mobile Broadband- New Applications and New Business Models
|Tuesday - 09/01/09, 9:00-10:15am|
Whether it's LTE or WiMAX or local WISPs using combinations of Wi-Fi, WiMAX and other technologies, we are on the verge of having affordable mobile broadband in the US (it's already available in the UK and Scandinavia and becoming available elsewhere in the EU). What services can be provided over the top and what services need or can benefit from operator capabilities (QoS, security, ...)? The iPhone store, Android store and similar initiatives suggest power is shifting away from the operators and into the hands of application developers and the end user. How can operators leverage their core capabilities (QoS, security, billing, customer relationships, call detail, ...) to provide applications and remain relevant to their customers?
Social Applications: The Mobile Imperative
|Tuesday - 09/01/09, 10:30-11:45am|
Social networking applications are a huge area of interest among mobile web users. The broadband consumer’s desire for social networking is related to the features and functions available through their network operator. Network operators, in their quest to attract more subscribers, will “bundle” mobile Internet Devices with their network offerings. What new service opportunities does this provide for the carrier? Should we consider this the new world of the virtual operator?
Timothy Jasionowski (Moderator)
Director and Sr Technologist
Executive Director and Chief Scientist
Head of Sales
Giving Voice to 4G
|Tuesday - 09/01/09, 12:45-2:00pm|
Mobile operators face a double challenge: evolving their core to 4G LTE or WiMAX for blazing broadband access speeds AND transitioning the core service network to IMS for voice and interactive communication services. Defined by the 3rd Generation Partnership Program (3GPP) researchers, IMS is the next gen architecture for mobile communication services, and while it represents the interests of the operators, it is not the only option for delivering voice over 4G RANs. Greenfield operators, while starting from a clean slate, also face a myriad of architectural choices for voice services. This session will explore the following questions and issues:
• What are the architecture and infrastructure choices for incumbent and greenfield mobile operators for voice services?
• Where should service providers locate session-oriented service delivery intelligence and control—in the core or the edge? What’s right and wrong about each approach?
• What are the requirements for secure and interoperable wireless services? Does IMS deliver all that's necessary? What additional issues must be considered for FMC and blended wireless-wireline access networks?
Research Director - Carrier Network Infrastructure Group
The Ecosystem of Application Developers
|Tuesday - 09/01/09, 2:00-3:15pm|
Who are these mysterious appliation developers? What do they need? What are their preferences amongst all the developer communities: Apple, Nokia, RIM, Android, Microsoft, AT&T, Verizon, Ericsson, Alcatel Lucent, Rogers, O2, Vodafone, Joint Innovation Labs, etc? What are their experiences in working across the many different communities? Why haven't operator development communities achived the engagement of Apple's App Store? Is service exposure relevant to developers? Can operators charge for service exposure in consumer services? What should operators do to better engage with developers?
Director of Client Services
Angela Leavitt (Moderator)
Chief Mojo-Making Officer
Head of Technical Solutions
Enabling the App Store: The Network Operators Perspective
|Tuesday - 09/01/09, 3:15-4:30pm|
The iPhone is a lesson in hardware and software optimization, but can the network add even greater value, what is the role of a network operator in delivering features and functions. How should these solutions be optomized. Does the network develop widgets? Are their APIs for the network that allow the carrier to differentate beyond the device/ As LTE comes to the US and the phones become available with any carrier, what can the carrier do to make their APP store solution more valuable?
Director - Technology
Brenda Ann Connor
Liliane Ofredo-Zreik (Moderator)
The Sannine Group, LLC
Director, Service Provider Marketing -- Mobility
VP Technology Development