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Heed the mobile call, business told
Dec 08, 2011 (The Australian Financial Review - ABIX via COMTEX) --
Australians are rapidly adopting mobile devices such as smartphones and tablet computers. Businesses must respond quickly or be left behind by competitors, experts argue. These include Jackie Taranto, MD of IT trade show organiser CeBIT, and Future Exploration Network chair Ross Dawson. Another trend that is related to the emerging technology is consumers' use of social networking media. In some cases, such as Qantas Airways, it can be a delicate balancing act to engage with customers on these services.
Publication Date: 9 December 2011
QANTAS AIRWAYS LIMITED - ASX QAN
CEBIT AUSTRALIA PTY LTD
FUTURE EXPLORATION NETWORK
TWITTER INCORPORATED
FACEBOOK INCORPORATED
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