TMCnet News
National Bank of Canada Taps TubeMogul For Video AdvertisingTORONTO and MONTRÉAL, Oct. 20, 2016 (GLOBE NEWSWIRE) -- Today, National Bank of Canada named TubeMogul (NASDAQ:TUBE) one of their advertising software partners. National Bank will use TubeMogul’s software platform to automate media planning, buying, optimization and measurement across Canada, and Adviso, National Bank’s agency of record, will continue to advise National Bank on digital and programmatic strategy. Through the deal, National Bank gains complete ownership of audience data as well as complete transparency across ad economics and performance while retaining Adviso’s expertise. The partnership reflects the growing trend of brand marketers taking direct ownership of technology used to improve overall advertising effectiveness and to better understand audience behaviors across multiple channels and screens. National Bank and Adviso will use TubeMogul’s full product suite to power cross-screen advertising initiatives across desktop, mobile, connected TV and Facebook to raise brand awareness, influence consideration and drive purchase intent. “This partnership with TubeMogul gives us full control over our entire digital advertising strategy and empowers us with knowledge, insights, and ultimately expertise that we would not have had otherwise,” said Alexandre Troung, Lead Strategist, Programmatic Marketing, National Bank of Canada. “National Bank has been an industry leader not only in their savvy deployment of digital media to supplement traditional methods, but also in their forward-thinking approach to the traditional agency-vendor relationship,” said Dana Toering, Managing Director, TubeMogul Canada. “We’re excited to help National Bank and Adviso realize all the benefits softare provides.” The first campaigns executed under the partnership were launched earlier this year. Representatives from National Bank have successfully completed TubeMogul’s Client Certification Program, a comprehensive training program that includes hands-on instruction of TubeMogul’s platform and an overview of current trends in the digital advertising industry. About TubeMogul TubeMogul and the TubeMogul logo are trademarks or registered trademarks of TubeMogul, Inc. in the United States and other countries. About National Bank of Canada About Adviso
Media Contact: David Burch [email protected] 510-653-0501 Investor Relations Contact: Alex Wellins The Blueshirt Group [email protected] |