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Connected Consumer Survey 2016: Mobile Services and Devices in the Middle East and North Africa - Research and Markets
[February 02, 2017]

Connected Consumer Survey 2016: Mobile Services and Devices in the Middle East and North Africa - Research and Markets


Research and Markets has announced the addition of the "Connected Consumer Survey 2016: Mobile Services and Devices in the Middle East and North Africa " report to their offering.

This report focuses on aspects of the Connected Consumer Survey that relate to the behavior, preferences and plans of smartphone users in the Middle East and North Africa (MENA) region. In particular, it focuses on respondents' usage of mobile services and devices. The survey was conducted in association with On Device Research.

The research was conducted in August and September 2016. The survey groups were chosen to be representative of the mobile Internet-using population in the region. We set quotas on age, gender and geographical spread to that effect. There were 4500 rspondents in the region.



This report answers the following questions:

  • How strongly do operators perform as smartphone sales channels, and how does their performance relate to consumers' choice of tariffs?
  • What is the average consumer spend on handsets and how can operators capture a larger share of this spend?
  • What are the mobile data usage patterns among respondents and how does data pricing affect these patterns?
  • What impact does 4G have on mobile users' spend and engagement with their smartphones?
  • What are the data utilization levels for contract subscribers and what effects do differing approaches to overage have?

Key Topics Covered:


  • Executive Summary
  • Handset Channel Dynamics
  • 4G Usage and Monetisation
  • Methodology
  • About the Authors

Countries Covered

  • Morocco
  • Oman
  • Qatar
  • Saudi Arabia
  • UAE

For more information about this report visit http://www.researchandmarkets.com/research/3vtm9x/connected


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