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Qoo10 All out to Crackdown Counterfeit Products
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TMCNet:  Qoo10 All out to Crackdown Counterfeit Products

[May 18, 2018]

Qoo10 All out to Crackdown Counterfeit Products

SINGAPORE, May 18, 2018 /PRNewswire/ -- Qoo10 reinforces its long time business principle to ensure that all products that are being sold within the largest e-commerce marketplace are genuine.

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Qoo10 affirms that its goal is to be a responsible e-commerce player and therefore, it has put various internal systemic protocols in place to check and deter the sale of counterfeit items.

Qoo10 handles the sale of counterfeit products - proactively and reactively by two ways.

"Firstly, Qoo10's backend system actively monitors the numerous listings that our sellers post on the online platform. Where a listing is flagged for potentially infringing intellectual property (IP) rights or selling counterfeit products, our dedicated compliance team then steps in to investigate and take necessary action against the infringing seller," commented HyunWook Cho, Country Manager, Qoo10 Singapore.

Secondly, the website's compliance team also actively responds and reacts to claims by customers, sellers and businesses or brands. Customers who suspect that they may have purchased a counterfeit item from a Qoo10 seller may alert its compliance team who will then investigate and issue a refund to the customer. Anyone who suspects that a listed product is counterfeit may also report this issue to the compliance team with the "Report" function found on every listing on Qoo10's online platform.

The compliance teamalso works with businesses and brands under its 'Brand Protection Programme' to take down infringing listings. Errant sellers with repeat offences may also be restricted from selling their items on Qoo10.

Cho added: "While Qoo10 takes the position that it is merely an online platform that connects both sellers and buyers and assumes no responsibility for the products sold on its online platform, it views the sale of counterfeit products on its online platform as no laughing matter and is committed to the active monitoring and takedown of such infringing listings."

One Stop Shopping Paradise

Qoo10 is the one-stop shopping e-marketplace, where shoppers are able to browse through an extensive range of products from digital, fashion, home & living, baby products to food items, a recently expanded product category, consisting of ready-to-eat meals, deserts, fresh and frozen foods.

Daily Deals | Time Sales | Group Buy

Low prices have always been part of Qoo10's business strategy, where shoppers can enjoy discounts and savings up to 70% off from the original retail price on participating products through limited time promotional deals such as Daily Deals, Time Sales and Group Buy.

Cart and Shop Coupons

Qoo10 shoppers can also enjoy further shopping rewards in the form of coupons. Periodically, Qoo10 issues weekly cart coupons or in the event of a sale event such as Qoo10 Super Sale. Qoo10 merchants can also choose to issue seller shop coupons for shoppers to enjoy further discounts on the merchants' listed products.

Live10 / MameGo! Chance

Qoo10 seeks to provide shoppers with a seamless and fun online shopping experience. Live10 mobile app includes Qoo10's MameGo!, a GPS-enabled interactive game which is similar to the PokemonGo! Game concept, where Qoo10 shoppers are given 10 'Mameballs' on a daily basis to capture 'Mamemons' which in turn can be exchanged for direct discounts, coupons or Qpoints.

About Qoo10 Singapore

Qoo10 Singapore was launched in June 2010 and is now the No. 1 Singapore-based e-commerce platform (Alexa Country Rank#10), with 3 million registered users. With Singapore as the headquarter, Qoo10, founded by Ku Young Bae and eBay, has expanded its marketplaces to Korea, Indonesia, Malaysia, Hong Kong and mainland China. Our mission is to establish a decentralised and open market e-commerce platform, which provides everyone with the opportunity to buy and sell almost anything. With a holistic customer-centric business model, Qoo10 offers a fun shopping experience for shoppers. For more information about the company, please visit our website at http://www.qoo10.sg/

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SOURCE Qoo10 Singapore


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