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comScore 2018 "Online Banking in Europe" Report Shows 70 percent of the EU5 Digital Population Accessed a Banking Website or App in March 2018LONDON, June 14, 2018 /PRNewswire/ -- comScore today announced it has published its 2018 "Online Banking in Europe" report, which uses multi-platform data from five European countries (France, Germany, Italy, Spain and the UK) to highlight online trends impacting the banking sector, outlining key differences in consumers' behavioural patterns. Online banking adoption is relatively high in Europe but still has plenty of room for growth; digital consumers in Spain were the most likely to visit banking sites or apps: 85 percent of the adult digital population did so in March 2018. Germany had one of the lowest ratios, at 61 percent, but had the largest market, with 33 million visitors of online banking sites or apps in March 2018. Also, seasonality of online banking usage varied between countries: peak activity occurred in the month of January in France, Germany and the UK. In Spain that peak was in May, while in Italy it was in October. "The banking sector is transforming iself quickly, fuelled by changes in the competitive landscape, the technology landscape (think fintech), and consumer behaviour," said Guido Fambach, senior vice president, EMEA at comScore. "The 2018 'Online banking in Europe' provides a great overview of the current state of online banking. Last but not least, the report includes valuable marketer data about the heavy users of online banking services." Insights included in the Report include:
To download a copy of comScore's 2018 "Online Banking in Europe" report please visit www.comscore.com/online-banking-in-europe About comScore
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