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[August 11, 2004]

Disney Selects ATI RADEON'R' 9100 PRO IGP to Power New Dream Desk PC'TM'

MARKHAM, Ontario --(Business Wire)-- Aug. 11, 2004 -- Industry-leading 3D graphics and platform performance provides Disney PC with the foundation to deliver the ultimate user experience to the youth market

ATI Technologies Inc. (NASDAQ:ATYT) (TSX:ATY) today announced that Disney has selected the RADEON(R) 9100 PRO IGP as the platform technology for its new Disney Dream Desk PC(TM). Designed for the youth market, the Dream Desk PC provides users with a comprehensive package of high performance hardware and software capabilities in a custom Disney form factor. By selecting the RADEON 9100 PRO IGP, the Dream Desk PC delivers cinematic graphics quality combined with rock solid system stability. The Disney Dream Desk PC was officially unveiled at a gala launch event at the American Museum of Natural History in New York City on August 5th.

"Disney has a long tradition of delivering solutions that foster the growth and imagination of young people," said Chris Heatherly, General Manager, Global Disney Electronics. "Through working with an industry leader in 3D graphics technology like ATI, we can ensure that Dream Desk PC users have an exceptional visual experience while enjoying today's most popular games and applications."

The Dream Desk PC comes equipped with a range of high quality components including a 2.66Ghz Intel(R) Celeron(R) Processor, Microsoft(R) Windows(R) XP Home Edition, 40 GB hard drive and 256MB DDR RAM. The Dream Desk experience is further enhanced with a range of Disney 3D games and proprietary software applications for creating movies, pictures and music. Parents enjoy the safety and security of knowing their children are protected while online with an extensive bundle of Internet filtering, e-mail filtering, and spam blocking software included.

"In designing the Dream Desk PC, Disney needed an industry-proven platform technology that offered an optimal mix of features, compatibility and graphics performance," said Reuven Soraya, Director of Marketing, Integrated Business Unit, ATI Technologies. "By selecting ATI's RADEON 9100 PRO IGP, Dream Desk users can bring their favourite Disney characters to life in cinematic 3D quality while enjoying access to a broad range of today's most popular applications and games."

The Dream Desk PC will have an MSRP of $599 US and will be available through the Disney Catalog and DisneyStore.com beginning August 12, and at CompUSA stores beginning September 12th.

About Disney Consumer Products

Disney Consumer Products (DCP) is the division of The Walt Disney Company that extends the Disney brand to merchandise ranging from apparel, toys, home decor and books to interactive games, food and beverages, electronics and fine art. This is accomplished through the work of the division's various lines of business: Disney Toys, Disney Softlines, Disney Hardlines, Disney Publishing, Buena Vista Games and Baby Einstein. The Disney Store, which debuted in 1987, also falls under DCP, carrying mostly exclusive, non-licensed merchandise.

About ATI Technologies

ATI Technologies Inc. is the world leader in the design and manufacture of innovative 3D graphics and digital media silicon solutions. An industry pioneer since 1985, ATI is the world's foremost visual processor unit (VPU) provider. ATI is dedicated to delivering leading-edge performance solutions for the full range of PC and Mac desktop and notebook platforms, workstations, set-top and digital televisions, game consoles and handheld device markets. With 2003 revenues in excess of US $1.3 billion, ATI has more than 2,700 employees in the Americas, Europe and Asia. ATI common shares trade on NASDAQ (ATYT) and the Toronto Stock Exchange (ATY).

Copyright 2004 ATI Technologies Inc. All rights reserved. ATI and ATI product and product feature names are trademarks and/or registered trademarks of ATI Technologies Inc. All other company and product names are trademarks and/or registered trademarks of their respective owners. Features, pricing, availability and specifications are subject to change without notice.

For media or industry analyst support, visit our Web site at http://www.ati.com

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