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[June 23, 2005]

NetSuite Makes The Grand Tour

NetSuite announces reseller wins in Europe, Middle East and Africa.

By DAVID SIMS
TMCnet CRM Alert Columnist

NetSuite, Inc. is announcing reseller wins in Europe, Middle East and Africa, signing up Drummond Media, LAB 44, Voiceware Comunicaciones, HCMG, Engelbrecht Consulting and Softype.

Experienced IT and software implementers all, the addition of these resellers in EMEA can be seen as a sign of the increasing adoption of on-demand applications in the region.

Developing “strong” relationships with partners is a key strategy to growing NetSuite’s business overseas, according to Dean Mansfield, Senior VP of International Sales.

When San Mateo-based NetSuite, Inc. launched NetSuite CRM+ back in May, they claimed it was “the first hosted Customer Relationship Management application that integrates order management, partner management, incentive management, and project tracking to give growing businesses a 360 degree view of all customer interactions.”

NetSuite Inc., a provider of on-demand business software suites is actually less expensive than some other options when measured out over five years, according to a recent total cost of ownership study by Boston-based industry watcher Yankee Group.

When compared to a combination of SalesLogix and MAS 90, both owned by Best Software, part of the Sage Group NetSuites’ Total Cost of Ownership was less than half the cost of Bests’ on-premise combination.

The study itself notes that on-demand solutions include implementation, maintenance, training, support and application management services delivered by the application vendor directly and may be augmented by a channel partner that provides integration and customization services and on-site hand-holding to enable a quick and productive ramp-up.

NetSuite officials attribute its all-in-one application design and on-demand delivery model for the majority of the significant cost savings uncovered in the study.

Thumbnail sketches of the new reseller partners:

Drummond Media, United Kingdom: Bill Smart, Managing Director of Drummond Media, a new media agency specialising in Web site design and company branding,
based in Edinburgh, Scotland says “we see a lot of potential for it in Scotland."

LAB 44, France: "The main thing that attracted us to NetSuite was that it is the only
hosted CRM solution that also has an integrated billing edition," said Jean
Levet, Founder of LAB 44, a new NetSuite Solution Provider based in Paris.
"There are many small and midsize businesses here in need of a 360 degree solution for their business.”

Voiceware Comunicaciones, Spain: "While investigating on-demand software for the call-center industry, including Salesforce.com, we came across NetSuite,” said Jorge del Rio, Manager of Voiceware Comunicaciones.

Engelbrecht Consulting, Denmark: Christian Engelbrecht Kiaerulff, Founder and CEO at Engelbrecht Consulting, based in Copenhagen plans to provide NetSuite to their existing client base and market it externally throughout Northern Europe.

HCMG, Benelux: Ewout ten Broek, director at HCMG, based near Rotterdam in The Netherlands says their “growing pool of prospective small business customers include
many who want a Web-based product implemented with little customisation.”

Softype, India: "As the country with the world's second fastest-growing economy and in
which 35 of our major cities now have broadband, India is ripe for NetSuite,"
said Arvind Khilnani, Ph.D., Managing Director at Softype, a 35-person and
growing consultancy with dual-shore operations in Palo Alto, California,
U.S.A. and Mumbai.

-----

David Sims is contributing editor for TMCnet. For more articles by David Sims, please visit:

http://www.tmcnet.com/tmcnet/columnists/columnist.aspx?id=100005&nm=David%20
Sims

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