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[September 29, 2005]

Montclair State University and Rave Wireless, Inc. Launch Service That Transforms How Students Utilize Mobile Phones

UPPER MONTCLAIR, N.J., Sept. 29 /PRNewswire/ -- Montclair State University (http://www.montclair.edu/) is the nation's first institution to implement a revolutionary new mobile phone program that enables students to step well beyond traditional cell phone services such as voice, IM and text messaging. Montclair State's Campus Connect allows students to customize their mobile phone for 24/7 access to all the information and resources needed to manage their academic, community and social lives on campus. Campus Connect is enabled by Rave Wireless Inc.'s (http://www.ravewireless.com/) Rave Service.
"Students today desire technology that easily and quickly connects them with their professors, friends, campus news, information and events, classroom assignments, transportation tracking, music, local events, and so much more," says Dr. Susan A. Cole, president, Montclair State University. "Rave Wireless took the preferred communications device of the youth market and, working within the university, transformed it into an educational and community building tool that will enable Montclair State to take a huge leap forward in preparing our students for productive roles in a technology-based society."
Rave provides a fast and easy way to personalize, create and share timely traditional online media, user- and community-generated content, and location- based information on mobile phones. For example, Rave delivers a powerful instructional tool, connecting the individual student to online instruction systems, to class peers and to faculty. In addition to academic connections, Rave enables students to bring together and share information that is important to them - from the latest updates from faculty, to club events - right on their mobile phones. The service currently offers over 300 channels allowing users to:
-- Receive real-time alerts and information from the university
-- Track the actual location of campus shuttle buses
-- Check class assignments and study hall availability
-- Identify popular events and happenings with friends
-- Enjoy and create entertaining personal mobile blogs
-- Coordinate group activities and trips
-- Access health- and safety-related information and resources from the
university
-- Learn about daily specials from campus proprietors, local shops and
restaurants

"I've been using Rave at least once a day since I got it earlier this month, and rely on it to make choices about my day, both academically and socially," says Travis Misurell a Montclair State University freshman from Little Silver, NJ. "It's cool that Montclair State made Rave available to us, it makes my mobile phone more useful than ever before."
"Today's youth are leading a mobile lifestyle that will become commonplace," says Rodger Desai, CEO, Rave Wireless. "In developing our service, we conducted extensive studies and spent almost a year on a pilot program to ensure we understood what content and tools were needed to really improve the usefulness of mobile phones in students' daily lives. Based on the usage and success of the program at Montclair State, we've exceeded our goal."
Within the first two weeks of availability at Montclair State, usage of Rave has outpaced wireless industry averages for mobile internet usage among today's youth by 400%. Students are already making Rave a part of their daily lives, accessing the service on average 10 times per week.
"Montclair State is intensely interested in how we can use technology to enhance the learning experience for our students." said Dr. Cole. "For as far and fast as we've come in offering highly customized mobile wireless connections to all the people and resources that are central to our students' campus life experience, we've only just begun," continues Dr. Cole. "We are at the forefront of understanding how today's students learn and connect, and partnering with a market-leading innovator such as Rave Wireless ensures delivery of the best technology-based education tools and services to our students."
About Montclair State
Montclair State is New Jersey's second largest and fastest growing university. It offers the advantages of a large university -- a comprehensive undergraduate curriculum with a global focus, a broad variety of superior graduate programs through the doctoral level, and a diverse faculty and student body -- combined with a small college's attention to students. More information on the University is available on its website: http://www.montclair.edu/.
About Rave Wireless, Inc.
Rave Wireless is the leading enabler of the next generation mobile lifestyle. Rave increases the usefulness of mobile phones by making it easy to personalize, create, and share traditional online media, user- and community-generated content, and location-based information. Led by a world- class team, Rave Wireless is headquartered in New York, NY and maintains an office in Cambridge, MA. For more information, please email info@ravewireless.com or visit http://www.ravewireless.com/.
Rave Wireless, Inc.; Montclair State University

CONTACT: Lynn Schwartz, PR Representative for Rave Wireless, Inc.,+1-973-736-7118, Lschwartz@newsmakergroup.com; or Ann Frechette of MontclairState University, +1-973-655-4225, frechettea@mail.montclair.edu

Web site: http://www.ravewireless.com/http://http//www.montclair.edu

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