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[June 15, 2006]

Celebrated Wine Writer Dan Berger Joins Appellation America; As Editor-At-Large Berger to Tackle Larger Issues of Terroir in North America

SAN FRANCISCO --(Business Wire)-- June 15, 2006 -- Appellation America today announced the appointment of Dan Berger to the position of Editor-at-Large for the Internet-based wine portal http://wine.appellationamerica.com/ and publication. Berger, one of America's most celebrated wine writers and experienced observers of the international wine industry, will focus his regular articles and columns at AppellationAmerica.com on the emergence and redefinition of appellations and the importance of terroir in North America.

Appellation America's Continued Editorial Staff Development

AppellationAmerica.com is a 5000+ page online publishing venture focusing its attention on the wines of North America http://wine.appellationamerica.com/wine-region-index.aspx from an appellation and terroir perspective. Its mission is to bring appellation consciousness to wine lovers and the industry. Berger's appointment to the Editor-at-Large post is part of Appellation America's continued development of its editorial staff that also includes a growing number of regional correspondents.

Berger has been writing about wine since 1976. He was the full time wine columnist for the Los Angeles Times and nationally syndicated from 1988 to 1996 and has had a syndicated wine column since 1979. He has written on wine for a number of national publications and is the author of two books on wine. Berger is a judge at wine competitions across the globe and has been an organizer of wine competitions in America for 25 years. He has been honored by Wines and Vines Magazine as "Wine Writer of the Year," honored with the Father Junipero Serra Award for contributions to the wine industry, is the recipient of the "Wine Literary Award" from the Wine Appreciation Guild and has been honored by the Department of Viticulture and Enology at the University of California, Davis.

Award-Winnning Writer Brings Cross Regional Expertise

"Dan brings a perspective to Appellation America's editorial content that few others in the world can muster," said Appellation America President Roger Dial. "It's unlikely that anyone in North America has the broad, cross-region experience as Dan, and this is exactly what we are committed to bringing to wine lovers and the wine industry at AppellationAmerica.com."

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