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[February 03, 2009]

NIPPON TV'S VIDEO WEB SITE EKES OUT 1ST MONTHLY PROFIT

TOKYO, Feb 04, 2009 (AsiaPulse via COMTEX) --
The online video distribution
operations of Nippon Television Network Corp. (TSE:9404) swung
into the black in January, its first profit on a monthly
basis.
With most video distribution services believed to be in the
red, the TV station was able to lift its operations above the
break-even line. Nippon Television sees online video operations
turning a full-year profit for the year ending March 2010. The
services began in 2005 by subscription, but users did not flock
to the site in the numbers expected.

By 2007, the broadcaster had made all video services free of
charge, switching to sponsorship arrangements. It produces
drama and variety programming in which sponsors' products get
exposure. These videos are broadcast over the Internet and
introduced in commercials and shows on terrestrial digital
television channels.
(Nikkei)

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