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| [May 13, 2009] |
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Heartbeat Digital's Bill Drummy Featured at Luxury Interactive 2009 in New York City
NEW YORK --(Business Wire)--
Bill Drummy is Chairman and CEO of Heartbeat Digital, an independent interactive marketing and software company he founded in 1998. Since the earliest days of the web, Bill Drummy has worked to turn the promise of digital marketing into a mature business discipline. A leading authority on digital strategy and application development, Bill has provided guidance to marketing opinion-leaders at companies such as Glow.com, Sephora, Sculptra, Merrill Lynch, PCA Skin and UBS. Under his stewardship, Heartbeat has grown from a computer-laden second bedroom venture to a global software and interactive marketing firm with offices in New York, Brussels, Paris, Zurich and Düsseldorf. Bill is a frequent and highly regarded speaker at major industry conferences, an oft-published author, and an expert in direct-to-consumer internet marketing. Bill will moderate and serve as a Chairperson on June 17, 2009, at the Luxury Interactive 2009 summit in New York.
Luxury Interactive New York is the definitive business to business conference for all luxury executives to network, build key partnerships and discuss strategies needed to increase growth during inclement times. With luxury spending taking a massive hit over the last several months, and as many brand marketers struggle to reach today's digital consumer effectively, it is essential for luxury brands to understand not only the shopping habits of their customers, but identify the motivations behind them. Luxury marketing today has to be more customer-focused than ever to capitalize on untapped opportunity not only in cross-channel marketing efforts, but online as well.
This year's luxury summit offers compelling insights and case studies from top luxury leaders including:
Alan J. Fuerstman, Founder and CEO, Montage HotelsRick Talmage, COO, Solstice Marketing Concepts LLCMilton Pedraza, CEO, Luxury InstituteJeri Ward, General Manager, Marketing & Strategy, Audi of AmericaHilary Donahue, Vice President, Michael C. FinaCecilia Pagkalinawan, VP E-Commerce and Direct Marketing, Frette and La PerlaValerie Tomasello, VP E-Commerce, Tory BurchMarisa Thalberg, Vice President, Global Digital Marketing, Estée LauderAmanda Bacal, Sr. Director of Marketing, Michael KorsKristin Knapp, Director Innovative Distribution, BvlgariDon McNichol, Director of E-commerce, IntermixMaryssa Miller, Director E-Commerce, LacosteFelicity Lewis, Senior Manager, CRM and Integrated Marketing, David YurmanEric Jillard, Department Manager, Digital Marketing, Mercedes-Benz USAMary Senin, Corporate Director, E-Commerce Marketing, The Ritz-Carlton Hotel CompanyPam Danziger, Founder, Unity MarketingStan Stalnaker, Creative Director and Founder, Hubculture
Key topics on this year's agenda include:
The Value of Innovative Marketing to Luxury Brand Challenges
The "New" New Luxury: The Near Future of the Luxury Marketplace and Opportunities for Growth
Changing Consumer Attitudes Towards Luxury in Today's Economic Environment
The Evolving Role of the Digital Channel in Building Your Luxury Brand Online
Employing Critical Database Management to Increase Cross-Shopping with Your Luxury Brand
For more information about Luxury Interactive 2009, and to receive a 20% discount on registration with booking code 11536003XZ982PR, please visit www.luxuryint.com.
Heartbeat Digital is a privately held company headquartered in New York. For more information, contact business development at bizdev@heartbeatdigital.com or call 212.941.9041.
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