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Gem Expert Paul Deasy Joins ShopNBC as Guest Host of New Show Series "The Gem Insider"
MINNEAPOLIS, MN, Jul 21, 2009 (MARKETWIRE via COMTEX) --
ShopNBC, the premium lifestyle brand in electronic retailing, today
announced that Paul Deasy, author, gem expert, and TV shopping
veteran, has joined the shopping network as guest host of the newly
created show series, "The Gem Insider." Upcoming appearances for Mr.
Deasy on ShopNBC include Tuesday, July 28 at 11 am and 6 pm ET, and
Tuesday, August 18 at 12 am and 8 am ET. ShopNBC is available
anywhere: cable and satellite TV, mobile devices (iPhone and iPod
Touch), online at www.ShopNBC.com, and streamed live at
www.ShopNBC.TV.
Mr. Deasy's passion for gems goes back 20 years and is as radiant as
any ruby, diamond, or sapphire. He developed his unique expertise in
gemstones by traveling the world extensively, attending industry trade
shows, and filming in exotic locations, including Tanzania,
Australia, Italy, Arizona, and Nevada. Mr. Deasy's TV career includes
host stints on HSN and QVC, and he is the author of "Colored
Gemstones." He is currently working on another book titled "Opals."
From gemstone aficionados to beginners, Mr. Deasy's enthusiasm and
eye for style appeal to all palates who want to expand their
knowledge and appreciation of colored gemstones.
ShopNBC's new show series, "The Gem Insider" will not only showcase
exotic and rare gems, but it will also be a legitimate source for the
story behind each gem, including its history, culture, geography, and
mining traditions. The program will offer viewers a true,
behind-the-scenes experience, showcasing on-location visits to some
of the most important mines in North America including the Sleeping
Beauty Mine in Arizona, which produces some of the finest Robin Egg
Blue Turquoise in the world, Kingman Mine in northwest Arizona --
site of unusual blue color Turquoise, and the Peridot Mesa on the San
Carlos Indian Reservation, one of the world's most productive Peridot
mines. In addition, Mr. Deasy will bring along viewers to
international gem hotbeds, including the Fire Opal mines of Mexico,
South America's amazing Paraiba Tourmaline mines, and the Amethyst
mines of Brazil, to mention a few.
"With more than two decades of TV shopping experience, Paul Deasy is
one of the industry's most dynamic and knowledgeable personalities
about all-things gems," said Paul Kelley, ShopNBC's Vice President of
On-Air Talent. "His passion for uncovering the mysteries behind these
precious stones and insight into the magical process that turns raw
material into some of the world's most beautiful natural objects is
second-to-none."
Mr. Kelley added, "Paul joining our network is an exciting treat for
our gem fans. He is gifted with an amazing ability to brush away the
mundane and reveal the magic of gemstones. He shares that magic in a
way that helps viewers understand not only where their jewelry came
from, but also how very special it is -- more than they ever
imagined. Paul will quite simply transport our viewers where other
shopping networks cannot."
ShopNBC Guest Host and Gem Expert Paul Deasy said: "I am delighted to
be part of such a premium lifestyle brand and tap its multichannel
platform. This new special show was created to help demystify
gemstones in a way that both educates and entertains. Armed with
proper knowledge and a better understanding of how rock from the
ground makes its way into the hands of the customer, viewers will
experience ShopNBC in a delightful way that will enchant and surprise
even the most well-informed gem aficionado."
Top 3 Upcoming Don't-Miss Moments with Paul Deasy on ShopNBC
-- Iolite Makes Luxury A Reality. What if you could own the exquisite
blue beauty of the world's finest Tanzanite, but at a fraction of the
price? Paul believes that Iolite, with its rich, blue color, superior
durability and a lower price point, might be the best value of any
blue stone on the market. Tune in to watch Mr. Deasy offer insight
into this emerging gem and offer customers unique opportunities to
own Iolite.
-- Dare to Wear Opaque. Among today's most sought after opaques
include Lapis and Onyx. To meet this demand, Mr. Deasy will introduce
a special buy on a unique bangle bracelet featuring these rare and
unique gemstones.
-- Southwestern U.S. Gem Discoveries. Many of the world's top mines
for Turquoise, Peridot, and Sapphires are right here in the U.S. Paul
will take viewers to the Sleeping Beauty and Kingman Turquoise mines
in Arizona, the San Carlos Peridot mines, Four Peaks Amethyst mines,
and the fascinating Arizona Pyrope Garnet mine, in which non-humans
(ants!) play the critical role in the mining process.
Mr. Deasy made a guest appearance on ShopNBC in early July 2009 and
received an overwhelming response by viewers. During his segment, he
brought to life a special buy of Charolite and Jasper that included a
3-piece necklace, earring and ring set. Demand was fierce.
To learn more about Mr. Deasy on the ShopNBC network, please visit
www.ShopNBC.com.
About ShopNBC
ShopNBC is a multi-channel electronic retailer operating with a
premium lifestyle brand. The shopping network reaches 73 million homes
in the United States via cable and satellite television: DISH Network
channels 134 and 228; DIRECTV channel 316. Programming is also
streamed live on the web at http://www.ShopNBC.TV. Its companion
Internet site, http://www.ShopNBC.com, is recognized as a top
e-commerce site with compelling product videos. ShopNBC is owned and
operated by ValueVision Media (NASDAQ: VVTV).
Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=1026314
Contact:
Anthony Giombetti
ShopNBC
612-308-1190
Email Contact
SOURCE: ShopNBC
http://www2.marketwire.com/mw/emailprcntct?id=3CB9840096F6099B
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