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TMCNet: Sense Internet wins the "Freshest Digital out of Home Award" at the Fresh Awards, for its creation of the Travelodge iBooker, the innovative iPhone application

[October 01, 2009]

Sense Internet wins the "Freshest Digital out of Home Award" at the Fresh Awards, for its creation of the Travelodge iBooker, the innovative iPhone application

(M2 PressWIRE Via Acquire Media NewsEdge) Manchester -- Sense Internet was declared joint winners of the "Freshest Digital out of Home Award" at the Fresh Awards, for its creation of the Travelodge iBooker, an iPhone application - believed to be the first of its kind in the UK - that allows users to find, book and pay for Travelodge and affiliated hotel rooms while on the move.

The Fresh Awards are sponsored by Campaign and MediaWeek and the winners were announced at the awards ceremony at the Odeon in The Printworks, Manchester, last night, 30th September.

"This is great news not only for us but also for Travelodge," said Aidan Cook, Managing Director of Sense Internet. "We couldn't have done it without crucial input from Travelodge, a client of ours for many years. Sense designed the application to open up the mobile market for Travelodge and build on the success of the mobile booking site we had already created for them. And now we're really thrilled to have won this award." Cook explained that the iBooker uses the iPhone's GPS system to locate the position of the iPhone in the UK. It then uses the internet to display the nearest available Travelodge [or affiliated hotel] room and the price. The process continues right through to booking and payment.

"Including design, development and testing, our team completed the application in just six weeks," added Cook, "and on March 17th 2009 the iBooker was released on the Apple app store for iPhone users to download." Being the first of its kind - certainly in the UK - the iBooker received a huge response from the press and was written about by many online and offline magazines. Since launch the application has had many thousands of downloads, averaging around three downloads every hour since it was launched.

Website: travelodge.co.uk The iBooker can be downloaded from http://www.sense.co.uk/f78a About Sense Internet Sense Internet is a leading new media strategy and development agency based in Leeds, delivering projects for a wide variety of market-leading brands.

One of the UK's earliest web design companies, Sense is one of a small number that has remained independent, unamalgamated and profitable throughout its history.

As well as awards for client work, Sense has won plaudits for its focus on responsible business practices and sustainable development. This focus contributes to Sense's reputation as one of the best places to work in marketing and technology.

((Comments on this story may be sent to info@m2.com)) (c) 2009 M2 COMMUNICATIONS

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