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TMCNet: 24/7 Real Media: Miniweb selects 24/7 Real Media's Open AdStream to serve advertising to broadband connected TV market

[January 28, 2010]

24/7 Real Media: Miniweb selects 24/7 Real Media's Open AdStream to serve advertising to broadband connected TV market

LONDON, Jan 28, 2010 (M2 PRESSWIRE via COMTEX) -- 24/7 Real Media, the leading global digital marketing company, has signalled its commitment to the growing broadband connected TV market by announcing an exclusive agreement to serve advertisements on Miniweb's broadband content platform.

Miniweb enables converged broadcast and broadband entertainment on the TV, with a suite of capabilities for connected TV devices that enhance traditional TV with a wide range of easy to navigate and consume online entertainment. Miniweb delivers a seamless experience across all content providers and empowers the viewer with global discovery, micropayment, community and personalisation functions.

24/7 Real Media's award-winning ad management platform, Open AdStream , will enable Miniweb to deliver advertising with a new level of relevance and sophistication, as the broadband connected TV market looks set to grow in 2010.

"Connected television is taking off, and we are only at the beginning," said Sid Khemka, Director, Publisher Solutions, 24/7 Real Media UK. "Miniweb is at the heart of this, and we are delighted to be part of it by enabling them to offer advertising on TV, but with the measurement and accountability of the web through Open AdStream." The adoption of Open AdStream will help Miniweb to integrate advertising campaigns into their broadband content platform, and create the ability to deliver targeted advertising messages within one easily managed tool. This will enable advertisers to effectively track ROI on their TV advertising in the same way as the web, extend existing web campaigns to the TV, and use their TV advertising in a more targeted way.

"This is the first deal of its type, marrying existing, well known web-based ad serving technology and a TV centric broadband content platform" said Ian Valentine, Founder and Chief Architect, Miniweb. "Open AdStream gives us the ability to offer advertisers and content owners a new level of targeting and measurability not possible before on the TV." Open AdStream combines the powerful business intelligence of web analytics with robust targeting options and a sophisticated decision engine, delivering the most lucrative advertising in any digital format to any digital medium. The intuitive user interface makes it easy for publishers to navigate Open AdStream's wealth of features and capabilities for optimising campaigns to meet their unique needs.

About 24/7 Real Media 24/7 Real Media, Inc. a WPP company is the leading global digital marketing company, empowering advertisers and publishers to engage their target audiences with greater precision, transparency and ROI. Using its award winning ad serving, targeting, tracking and analytics platform, powerful search marketing technology and global network of specialized Web sites, the company has turned the art of reaching audiences across virtually any digital medium into a measurable science. The company is headquartered in New York, with 18 offices in 12 countries throughout North America, Europe and the Asia Pacific region.

24/7 Real Media: The Science of Digital Marketing.

About Miniweb.TV Miniweb enables converged broadcast and broadband entertainment on the TV, with a broadband content platform allowing easy navigation and consumption of internet video. Miniweb's Platform provides a seamless experience across all content providers and empowers the viewer with global search, micropayment, community and personalisation functions. The broadband content platform can be customised by content owners, device OEMs and operators and enables them to benefit from new revenue streams generated by micropayments and advertising.

The platform enables new video publishers to easily add their content via simple metadata feeds, making it the most efficient route to TV audiences as it doesn't require building device-specific TV Applications.

Winner of TVB Europe Editors' Award Best of IBC2009; Best Interactive Service/Application, IPTV World Series Award 2009; Pick Hit Award for Innovation at IBC 2008; Red Herring Europe 100 Winner 2008.

CONTACT: James Pieslak, Cohn & Wolfe, for 24/7 Real Media Tel: +44 (0)20 7331 5309 Fax: +44 (0)20 7331 9088 Tel: +44 (0)7736 325 985 e-mail: james.pieslak@cohnwolfe.com WWW: http://www.cohnwolfe.com 24/7 Real Media WWW: http://www.247realmedia.co.uk Miniweb.TV WWW: http://www.miniweb.tv ((M2 Communications disclaims all liability for information provided within M2 PressWIRE. Data supplied by named party/parties. Further information on M2 PressWIRE can be obtained at http://www.presswire.net on the world wide web. Inquiries to info@m2.com.

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