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Fusion Garage Moves Into Full Production of Breakthrough JooJoo Web Tablet
(Market Wire Via Acquire Media NewsEdge) SINGAPORE -- (MARKET WIRE) -- 02/03/10 --
Fusion Garage today announced that its
category-creating JooJoo Internet tablet has moved into full production
with initial shipments expected to reach consumers at the end of February.
Helping fuel the JooJoo's arrival and Fusion Garage's next phase of
corporate growth is an innovative manufacturing agreement and strategic
investment from mobile device OEM and distribution giant CSL Group of
Malaysia.
Fusion Garage is expected to announce a second round of investment within
the next two weeks which would augment today's investment from CSL and the
company's initial round secured in November 2009.
CSL, established in 1998, has rapidly grown to a major conglomerate, with
sales of nearly $300M USD, and the organization is one of the largest
manufacturers of cell phones, mobile devices, netbook and notebook
computers in SE Asia.
The strategic relationship between the companies calls for CSL to absorb
all up front manufacturing costs associated with JooJoo production. This
agreement virtually eliminates the normal high cost of mass market entry --
often in the tens of millions -- for any emerging Consumer Electronics (CE)
hardware developer. In exchange, CSL will receive a revenue royalty from
each JooJoo sold globally. Additionally, CSL has made a strategic venture
investment in Fusion Garage which will help the company to move to the next
phase of its corporate growth and product development.
"This is landscape changing manufacturing agreement in the CE hardware
market in much the same way Dell changed the PC business model with its
direct to consumer sales approach back in the 1990s," said Fusion Garage
founder and CEO, Chandrasekar (Chandra) Rathakrishnan. "CSL's confidence
in JooJoo and strategic investment enables us to concentrate on the
expansion of our organization, software development and, ultimately,
building a world class CE company."
"We are justifiably bullish -- not only on the promise of the JooJoo and
the Internet tablet market's potential but also on Fusion Garage's forward
looking vision," said Dato Eric Chuah, Chairman of the CSL Group of
Companies. "We have an opportunity to expand our business via this
relationship, enter a hot market with a trusted partner and turn the
traditional CE hardware manufacturing model on its head. We are betting on
volume here and firmly believe our bet will be a winner."
About JooJoo
JooJoo, officially introduced in December 2009, is the category-creating
Web tablet that provides near instantaneous Internet access and the best
online experience. The African word "joujou" means magical object and
Fusion Garage's JooJoo brings users into an online world where everything
on the Internet is just a single touch away. Powered by Fusion Garage's
innovative browser-based operating system, JooJoo enables users to quickly
and easily tap into Internet applications, news, music, high definition
video, social media and web services. JooJoo has revolutionary hardware,
including the largest capacitive touch screen of any device on the market
-- 12.1 inches -- providing full screen content viewing. Its
ultra-portable,
ultra-thin design offers the best Internet experience anywhere -- on the
couch or on the go, standing or sitting. JooJoo's gesture-based user
interface allows easy transitions between Websites and turns pages in a
digital publication via the movement of a finger. A full-size touch
keyboard appears when users need it, and disappears when viewing content or
paging through digital content. JooJoo is available directly from Fusion
Garage at www.thejoojoo.com.
About Fusion Garage
Fusion Garage enables the best Internet experience through innovative
software and hardware devices. Founded in 2008, Fusion Garage's core
browser-based operating system provides near instantaneous Internet access
and has spurred the development of an entirely new category of consumer
electronics devices dedicated to online usage. Fusion Garage is based in
Singapore and is privately funded.
Editorial Contacts:
John Kreuzer
McGrath/Power Public Relations
(408) 727-0351
johnk@mcgrathpower.com
Kathryn Walker
McGrath/Power Public Relations
(678) 458-5661
kathrynw@mcgrathpower.com
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