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TMCNet: bemoko: bemoko introduces the mobile friendly email marketing experience

[February 12, 2010]

bemoko: bemoko introduces the mobile friendly email marketing experience

London, Feb 12, 2010 (M2 PRESSWIRE via COMTEX) -- bemoko today announced the availability of the bemoko Live mobile friendly email solution, which delivers perfectly optimised mobile marketing emails to any mobile handset. Marketing teams can now use bemokoLive to create mailers capable of truly representing a brand on the mobile phone.

Mat Diss, Founder, bemoko said: "A quarter of people today will view email marketing messages on their mobile and they are almost always impossible to read. Even when you click on the 'Can't read this?' link you still get a page formatted for a PC screen! This is a huge missed opportunity and terrible brand building to customers." bemoko provides easy to use software that integrates and enhances existing web infrastructure enabling developers to deliver web content, e-mailers and applications to multi channel media devices. bemokoLive lets marketing departments automatically bring the website and brand to customers on their mobile phones in the best form possible.

A bemoko enhanced e-mail delivered to a PC needs no changes to display across a large screen on click through; for iPhone, Blackberry, wide screen phones and standard phones the mailer is automatically optimised to suit each specific handset. Banners are optimised to fit on smaller screens, whilst larger images and unnecessary information is removed to create a clear, easy to read mailer without the need to zoom in or search the mail for key brand messaging.

"This marks the end of text only, slow, poorly rendered and annoying marketing emails which invariably end up in the trash folder, unread" said Diss. "With bemokoLive you can create a interactive mobile campaign that incorporates email and a mobile Internet site which will deliver the best user experience on every phone. This extends a campaign's reach by 25%, and also delivers a host of customer analytics tools that enable a deeper relationship between the customer and the brand." About bemoko: bemoko (www.bemoko.com) is the leading innovator in flexible multi-channel web solutions. Bemoko provide an easy to use single platform software product that integrates and enhances existing web infrastructure enabling developers to deliver web content and applications to multi channel media devices simply, quickly and without the need for additional training: www.bemoko.com CONTACT: Gary Marshall, Senior Consultant, XL Communications Ltd Tel: +44 (0)77 3322 4654 e-mail: gary@xl-comms.com WWW: http://www.xl-comms.com bemoko WWW: http://www.bemoko.com ((M2 Communications disclaims all liability for information provided within M2 PressWIRE. Data supplied by named party/parties. Further information on M2 PressWIRE can be obtained at http://www.presswire.net on the world wide web. Inquiries to info@m2.com.

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