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TMCNet: Aspiro: Aspiro Music and Platekompaniet launches streaming service today - service receives solid praise from test users

[February 19, 2010]

Aspiro: Aspiro Music and Platekompaniet launches streaming service today - service receives solid praise from test users

Feb 19, 2010 (M2 PRESSWIRE via COMTEX) -- Aspiro and Platekompaniet in cooperation with Telenor today launches the music streaming service called WiMP at the "by: Larm" festival in Oslo. Results from a user survey reveals overwhelmingly positive response from test users; where 94 percent are satisfied with the service and 80 percent are willing to pay for it.

At "by: Larm" today, the details surrounding the launch of the service will be presented. WIMP has streaming deals with over 20 content providers for over 6.5 million songs, including the four major record companies and a number of smaller independent partners; Universal Music, Sony Music, EMI, Warner Music, Phonofile, Arts Pages, IODA, The Orchard, Beggars Group, Naxos, Vidzone and more, spanning from international hits, pop, rock, jazz and hip hop to classical music and traditional music. The music library will continue to increase as new partners join.

The service, which was beta launched last year, is a music service where users gain full, legal access to millions of songs through the Internet from their PC or mobile phone. Users can easily search for and discover new music, create playlists, favourites, and recommendations.

WiMP has an editorial crew that categorizes music, publishes playlists and recommends new and old releases - with a special focus on Norwegian music.

"In NOrway, WiMP will be a service for Norwegian users", said Rolf Kristian Presthus in Platekompaniet. "Small and large events in the Norwegian music scene will be reflected in the service. We are also focused on that the artists, copyright holders and record companies should get paid for their music. Only then can a service like WiMP survive over time. WiMP is organized as a subscription service with a payment model ensuring this", he says.

According to a recent user survey of beta testers of the service, a remarkable 94 per cent were satisfied with the service. The survey, carried out by Ipsos Norway, is based on interviews with more than 1500 beta testers and the results showed that: * 94% of users were satisfied with the service * 92% would recommend the service to others * 80% of those who took stand would prefer the service over other options * 80% would pay for the service To receive such a positive response from the critical and sophisticated users - as the beta testers represent - makes partners confident that the service will be very well received by music lovers.

- For Aspiro we see the test results as further proof that we have developed a service that international distribution partners can rely on and be proud of, concludes Gunnar SellAg, CEO of Aspiro.

* Survey conducted with 1509 respondents from approximately 5000 beta users of the service. 87% of them are men, and 71% between 20-40 years old.

Aspiro in Brief Aspiro is the market leader in mobile entertainment in the Northern European region. Using Aspiro's services, users can watch TV, listen to music and play games on their mobile phones. Aspiro's subsidiary Rubberduck has a world leading mobile-TV solution. Aspiro is also one of the leading players in mobile marketing and mobile solutions in the Nordic countries. Services are delivered to companies such as Telenor, TeliaSonera, Tele2, 3, NRK and BBC. Aspiro was incorporated in 1998 and is a small-cap company listed on the Nasdaq OMX Stock Exchange in Stockholm. In 2009, Aspiro's sales were SEK 441 m and the company has some 140 employees. The head office is in Sweden with local presence in Norway, Sweden, Finland, Denmark, Estonia, Latvia, Lithuania and the US.

CONTACT: Kristin Breivik Eldnes, Head of Corporate communication and IR, Aspiro Tel: +47 908 07 389 e-mail: kristin.eldnes@aspiro.com Gunnar SellAg, CEO, Aspiro Tel: +47 901 81 528 e-mail: gunnar.selleg@aspiro.com ((M2 Communications disclaims all liability for information provided within M2 PressWIRE. Data supplied by named party/parties. Further information on M2 PressWIRE can be obtained at http://www.presswire.net on the world wide web. Inquiries to info@m2.com.

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