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TMCNet: Coupon Craze Sees Record Growth as Value for Online Coupons Soars

[March 08, 2010]

Coupon Craze Sees Record Growth as Value for Online Coupons Soars

FT. LAUDERDALE, FL, Mar 08, 2010 (MARKETWIRE via COMTEX) -- A rapidly growing consumer demand for online coupons is changing the way retailers look at their online marketing strategies. Online coupon code and deal site Coupon Craze, has experienced explosive growth in recent years as an increasing number of retailers are integrating the online coupon channel as a marketing tool. In the past four years Coupon Craze has experienced a 175 percent increase in the number of retailers offered on the site, with the most significant growth happening in 2008, the forefront of the financial crisis. As a result of this added investment from retailers, consumers are benefiting greatly with savings for Coupon Craze users now reaching over $1 million each month.

"The recession has triggered a new mindset among shoppers, which has ultimately created a win-win relationship for both retailers and consumers," said Christian Gordun, CEO of Coupon Craze. "Retailers are recognizing that online coupon channels are an effective means for customer retention and acquisition. We've seen retailers clear their inventory, which in the end means consumers are taking advantage of the additional savings," said Gordun.

Some retailers are finding that online traffic generated through coupon affiliates is closing in on pay-per-click generated through all other means, and as a result reevaluating the importance of partnering with reliable coupon sites. From its inception, Coupon Craze has always posted merchant-approved offers because invalid or expired coupons only creates frustration and leads to a loss of a sale. With ten years of experience, Coupon Craze is able to offer retailers tangible ROI, going beyond lead generation with measurable conversion results.

Retailers like PhoneSale.com say their success has become so intricately linked with vendors like Coupon Craze that they only partner with those that produce substantial traffic. "Coupon Craze is one of the bigger and more productive affiliates out there," said Kevin Allen, Internet Marketing Analyst at PhoneSale.com. "We saw an opportunity to substantially increase our sales by partnering with them and the results have proven successful," said Allen.

The current market growth is expected to continue according to Borrell Associates, which estimates that the value of online coupons redemptions is set to jump more than 50 percent to $12.7 billion in 2010 and to $22 billion by 2014. Consistent with this forecast Coupon Craze estimates that the number of retailers will increase by 50 percent this year. This expansion is even more impressive considering that nearly half of all potential merchants are rejected based on insufficient qualifications. As a result of this vetting process, retailers have better control over their brand and consumers can rest assured knowing that the coupons they find on Coupon Craze will work.

About Coupon Craze Founded in 2000, Coupon Craze (www.couponcraze.com) is a free, online consumer resource that allows shoppers to take advantage of double-digit savings by providing the most reliable and up-to-date database of free coupon codes. With more than 11,000 leading online retailers and new coupon codes added daily, Coupon Craze empowers savvy, value-conscious shoppers to never leave the promo code box empty when shopping online. For merchants, offering reliable, high-quality coupon codes prevents customer disappointment and frustration that can negatively affect retail brands and lead to cart abandonment and loss of revenue. Merchants also benefit from the unique customer relationship building opportunity Coupon Craze presents -- instead of aggressive advertisements, customers are made aware of their brand through savings incentives. With the mission of connecting consumers and merchants through reliable online coupon codes, Coupon Craze has already saved consumers millions of dollars.

Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=1192019 Media Inquiries Casey Ibbetson SHIFT Communications for Coupon Craze Email Contact SOURCE: Coupon Craze http://www2.marketwire.com/mw/emailprcntct?id=AB97FCB0D1101133

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