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TMCNet: Listener Driven Radio and Byrnes Media Partner to Give Canadian Listeners a Unique Programming Voice

[March 09, 2010]

Listener Driven Radio and Byrnes Media Partner to Give Canadian Listeners a Unique Programming Voice

LOS ANGELES --(Business Wire)-- Listener Driven Radio (LDR) has formed a partnership alliance with Byrnes Media to launch a unique new software program which gives listeners in Canada greater control over the music they want to hear.

Built on the concept of "crowd-sourcing," listeners can use Internet access, their iPhone (News - Alert) or smart-phone to provide input into what plays next on the air. LDR offers the audience a voice in shaping the overall music output of a brand regardless of whether there is a live personality, streamed online or a voice tracked show.

LDR's innovative software enables listener real-time interaction via mobile, widget (embeddable on any site) or a station website, along with social networks including Facebook, MySpace (News - Alert), Friendster and Twitter. Listener responses drive the on-air, digital platform or streamed programming through a series of specialized music scheduling parameters set up by the station's program director.

Byrnes Media and Listener Driven Radio are announcing the local release of the new Listener Driven Radio software, enabling Canadian broadcasters to become "crowdcasters." Using LDR, listeners can effectively become "music directors" and engage with their favorite music radio brands wherever they go.

Chris Byrnes, President of Byrnes Media said, "Listener Driven Radio is the first application that makes listeners real-time collaborators with a radio program director. LDR generates revenue and enables the station to utilize social networking tools. This is a win-win opportunity for radio and the audience." LDR architect Daniel Anstandig added, "This is the first time that the power of what we call ‘crowdsourcing,' or engaging the opinions and votes of your station's reach and plugging it into your programming, has been harnessed for radio and its programmers. We are confident that this will benefit listeners and shareholders alike." LDR's unique widget based software allows broadcasters to constantly absorb listeners' input, song votes, comments and automatically adapt programming output as listener input is received. LDR does this while instantly feeding social networks like Twitter to create increased listener tune-in.

Launched in 2009, LDR triggered an immediate fully-subscribed first phase roll-out, positively impacting the North American, U.K. and European radio markets. Initial sign-ups include Citadel Media, CBS Radio, Border Media, Vox Communications, and several European broadcasters.

Canadian broadcasters can arrange a personal webinar LDR INTRODUCTION and demonstration by contacting chris@byrnesmedia.com or cornell@listenerdrivenradio.com

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