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TMCNet:  Gowalla Announces iPhone 2.0 Availability

[March 10, 2010]

Gowalla Announces iPhone 2.0 Availability

AUSTIN, Texas --(Business Wire)-- Gowalla, a location-based social networking service, today announced the immediate availability of Gowalla 2.0 on the iPhone (News - Alert) 3G and 3GS platforms. With Gowalla 2.0, users can still enjoy all of the functionality with new enhanced features. Gowalla has also updated its SXSW mini-site that details all of the SXSW initiatives the company will be rolling out, including: real world rewards, competitions, challenges and events. More information can be found at http://gowalla.com/sxsw.

The latest version of the Gowalla application offers the following features: Design - Gowalla developers have created a fresh new experience that is more flexible, readable and usable.

Photos - Gowalla 2.0 gives users the ability to not only check in and create new spots; they can also upload a photo after checking in, browse photos from friends and see photos taken at that spot.

Checkin Commenting - Now when a friend checks in someplace, other users in the community are able to tell that friend what they think.

Multiple checkin messages - Users now have more opportunities to add messages even after they've left a checkin spot. Skipped typing a message? Come back and add one.

Hot spots - The most popular spots nearby will be highlighted for users in a particular area to discover.

Browse friends - and friends of friends. Browsing friends' bookmarked spots and creating trips are two new features put in place by Gowalla's developers by popular demand.

Facebook (News - Alert), Twitter and web links - Building your Gowalla network is easier than ever with more ways to stay connected with friends through Facebook, Twitter and web links.

Spot details - Address, phone numbers, Twitter names, Facebook pages and website will now be available in several checkin spots.

Josh Williams, CEO and co-founder of Gowalla said: "Gowalla 2.0 for iPhone is an amazing step forward for us and our product. We're very excited to have Chevy working with us during SXSW to showcase the new features of our platform. Gowalla is about going out and exploring the world around you, and it's always great to have some friends along for the ride." For location-based social networking, Chevrolet has partnered with Austin-based Gowalla. From their smart phones, Gowalla users can "check in" to let friends and followers know where they are at a given moment. Gowalla users in Austin will receive a welcome message from Chevrolet, while a select number will receive icons redeemable for transportation in a dedicated fleet of Chevrolet vehicles, or information at Chevrolet lounges around the city.

"Location brings a third dimension to social media that we think will continue to intrigue consumers," said Christopher Barger, director, global social media and technology for General Motors (News - Alert). "We're excited about this program with Gowalla because it gives Chevrolet a tangible, real-world view of how people can engage with brands in the context of a mobile social application. From our airport check-in component, to the downtown trip and the new photo features, we're looking forward to experimenting alongside this group of influencers at SXSW." Gowalla 2.0 is available free in the Apple (News - Alert) App Store or at Gowalla.com.

About Gowalla Gowalla is a social network that connects people with places by inspiring them to discover and share the world. Motivated by friendship and a growing collection of game-like rewards, people have checked in at over 600,000 unique places in 165 countries. The company is privately held and is headquartered in Austin, Texas. For more information on the company, or to download Gowalla for your mobile phone, please visit www.gowalla.com.

About Chevrolet Chevrolet is one of America's best-known and best-selling automotive brands, and one of the fastest growing brands in the world. With fuel solutions that range from "gas-friendly to gas-free," Chevrolet has 11 models that offer an EPA-estimated 30 miles per gallon or more on the highway, and offers two hybrid models. More than 2.5 million Chevrolets that run on E85 biofuel have been sold. Chevrolet delivers expressive design, spirited performance and strives to provide the best value in every segment in which it competes. More information can be found at www.chevrolet.com. For more information on the Volt, visit http://media.gm.com/volt or join the conversation at chevroletvoltage.com.

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