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TMCNet: Hispanic Mobile Users and Usage - How can Marketers Reach this Mobile Audience?

[August 26, 2010]

Hispanic Mobile Users and Usage - How can Marketers Reach this Mobile Audience?

(M2 PressWIRE Via Acquire Media NewsEdge) Dublin - Research and Markets (http://www.researchandmarkets.com/research/ca315d/hispanic_mobile_us) has announced the addition of eMarketer's new report "Hispanic Mobile Users and Usage" to their offering.

Hispanics love their mobile phones and take them everywhere more than non-Hispanic whites and, in many cases, more than blacks. Marketers who are just turning to mobile will find a market well ahead of them.

Hispanic adults lead all other groups in wireless Internet access, according to the Pew Internet & American Life Project. The population of Hispanic mobile phone users skews younger than the Hispanic Internet population and has decidedly more males than the general Hispanic population.

Hispanics cannot imagine daily life without their mobile phones and credit the technology with strengthening relationships and keeping them connected to their social world, not just friends and family. Although most do not buy products online, they use their mobiles in store aisles to check prices, inventory and which competitor may have an out-of-stock item that they want.

SMS, location-based services and QR codes offer huge opportunities to reach this audience. Once these mobile users are reached, marketers need to connect and engage with them, if they want to get a call back.

Key questions this report answers: - What does the Hispanic mobile market look like? - Which mobile devices do Hispanics use to go online? - Are Hispanics amenable to viewing mobile advertising? - How can marketers reach this mobile audience? Key Topics Covered: - Executive Summary - Key Questions - The Emarketer View - Demographics - Age And Gender - Spending On Mobile Services - Mobile Internet Access And Devices - Attitudes And Activities - Mobile Media - Attitudes Toward Mobile Advertising - Conclusions US Mobile Content Users Who Recall Seeing Ads*, by Mobile Activity and Race/Ethnicity, March 2010 (% of respondents) Sources/Contributors: - BIGresearch - comScore Inc.

- comScore Media Metrix - Edison Research - eMarketer - Experian Simmons - Federal Communications Commission (FCC) - Greystripe Inc.

- Luth Research - Mobile Marketing Association (MMA) - Pew Internet & American Life Project - Sterling Commerce - The Nielsen Company For more information visit http://www.researchandmarkets.com/research/ca315d/hispanic_mobile_us ((Comments on this story may be sent to info@m2.com)) (c) 2010 M2 COMMUNICATIONS

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