[September 03, 2010]

Research and Markets: Health and Wellness in Greece - Forecasts to 2014 - Oral, Heart and Digestive Health the Main Drivers of Ff Sales

Research and Markets (http://www.researchandmarkets.com/research/e1e09f/health_and_wellnes) has announced the addition of the "Health and Wellness in Greece" report to their offering.

The recession that started soon after the 2004 Olympic Games, and worsened because of the financial crisis that hit the globe in 2008, which developed in Greece a year later. Combined with the high fiscal debt of the country, it created a lethal cocktail for retailing. HW food and beverages was not left untouched, causing marginal growth in most categories of this once highly dynamic environment.

The Health and Wellness in Greece report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2005-2009, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2014 illustrate how the market is set to change.

Product coverage: Health and Wellness by Category, Health and Wellness by Type.

Data coverage: market izes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Health and Wellness industry;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the markets major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Key Topics Covered:

• Executive Summary
• Austerity Period Entered in 2009 Halts Further Growth
• Slump in Fat-free and Fresh/pasteurised Milk Impacts Market
• Food Intolerance (fi) Products Remain Niche Offerings in Greece
• Organic Products Remain Remarkably Dynamic Despite Recession
• Westernisation of Lifestyle Favours Bfy and Ff Products
• Key Trends and Developments
• Recession and Austerity Measures Impact Performance
• Unhealthy Lifestyles Cause Increasing Health Conditions
• Oral, Heart and Digestive Health the Main Drivers of Ff Sales
• Store-based Retailing Still Accounts for Lion' Share in Distribution
• Market Data

List of Tables:

• Table 1 Sales of Health and Wellness by Type: Value 2004-2009
• Table 2 Sales of Health and Wellness by Type: % Value Growth 2004-2009
• Table 3 Sales of Health and Wellness by Category: Value 2004-2009
• Table 4 Sales of Health and Wellness by Category: % Value Growth 2004-2009
• Table 5 Fortified/functional Food and Beverages by Positioning: % Breakdown 2006-2009
• Table 6 Health and Wellness GBO Company Shares 2005-2009
• Table 7 Health and Wellness NBO Company Shares 2005-2009
• Table 8 Health and Wellness Brand Shares 2006-2009
• Table 9 Forecast Sales of Health and Wellness by Type: Value 2009-2014
• Table 10 Forecast Sales of Health and Wellness by Type: % Value Growth 2009-2014
• Table 11 Forecast Sales of Health and Wellness by Category: Value 2009-2014
• Table 12 Forecast Sales of Health and Wellness by Category: % Value Growth 2009-2014
• Table 13 Sales of BFY Beverages by Subsector: Value 2004-2009
• Table 14 Sales of BFY Beverages by Subsector: % Value Growth 2004-2009
• Table 15 BFY Beverages Company Shares 2005-2009
• Table 16 BFY Beverages Brand Shares 2006-2009
• Table 17 Forecast Sales of BFY Beverages by Subsector: Value 2009-2014
• Table 18 Forecast Sales of BFY Beverages by Subsector: % Value Growth 2009-2014
• Table 19 Sales of BFY Packaged Food by Subsector: Value 2004-2009
• Table 20 Sales of BFY Packaged Food by Subsector: % Value Growth 2004-2009
• Table 21 Other Reduced Fat Food by Type: % Value Breakdown 2004-2009
• Table 22 BFY Packaged Food Company Shares 2005-2009
• Table 23 BFY Packaged Food Brand Shares 2006-2009
• Table 24 Forecast Sales of BFY Packaged Food by Subsector: Value 2009-2014
• Table 25 Forecast Sales of BFY Packaged Food by Subsector: % Value Growth 2009-2014
• Table 26 Sales of Food Intolerance Products by Subsector: Value 2004-2009
• Table 27 Sales of Food Intolerance Products by Subsector: % Value Growth 2004-2009
• Table 28 Food Intolerance Products Company Shares 2005-2009
• Table 29 Food Intolerance Products Brand Shares 2006-2009
• Table 30 Forecast Sales of Food Intolerance Products by Subsector: Value 2009-2014

Companies Mentioned:

• Fage SA
• Hitos Co SA
• Karamolegos SA

For more information visit http://www.researchandmarkets.com/research/e1e09f/health_and_wellnes

Source (News - Alert): Euromonitor International

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