|[May 25, 2012]
Monster Brings Unprecedented Audio Performance and Style to Europe with the Introduction of Three Stunning Headphone Models at Monaco Grand Prix
MONACO --(Business Wire)--
Monster, the global leader in the development and manufacturing of
high-performance headphones, is dramatically raising the bar for
headphone sound and style at this year's Monaco Grand Prix, introducing
three ground-breaking new models that deliver an astounding new level of
audio quality, while providing high style that boldly positions
headphones as a fashion accessory. The company's offerings include the
upcoming Inspiration™, Monster's first over-ear, noise canceling
headphone, as well as the elegant over-ear Diamond Tears - Edge™. In
alliance with Diesel, the iconic lifestyle company, Monster is offering
VEKTR™, a trendsetting personal listening solution. Each new Monster
lifestyle headphone has been expertly engineered to deliver a powerful
music listening experience, combined with stunning new designs that
allow users to express their individuality and style. Monster will
showcase and demonstrate its upcoming headphones at a May 25th
press conference at the MC Bay Hotel.
Diamond Tears (Photo: Business Wire)
Noel Lee: The Creative Mind Driving Monster's Next-Generation Style &
Monster founder and "Head Monster" Noel Lee, who was
recently honored with the prestigious Plus X Lifetime Achievement
Award, is the audio expert responsible for the dramatically enhanced
sound quality of the company's new headphones. After engineering and
tuning the acclaimed Beats by Dr. Dre headphone sound, Lee has gone on
to redefine the quality of the personal listening experience in recent
years, establishing Monster as the clear world leader in advanced,
high-performance headphones. The debut of Inspiration, Diamond Tears and
VEKTR reflects his ongoing mission to redefine headphone sound and
"bring back" great audio performance for all digital music listeners.
Noted Mr. Lee: "Since 1929, the Monaco Grand Prix has been known around
the world as an event that signifies the pinnacle of glamour and
prestige - which is precisely why we chose this event to preview our new
line of headphones. As a company dedicated to better-sounding music,
Monster creates products that elevate the music listening experience.
Powerful, accurate audio reproduction is always at the forefront of our
product creation, accompanied, of course, by style and design. With
Inspiration, Diamond Tears and VEKTR, we are giving music lovers
everywhere an opportunity to explore new horizons in audio performance,
with bold new designs that set the stage for a new era of personal sound
and style. The Cannes Film Festival is happening at the same time as the
Monaco Grand Prix, so be on the lookout for stylish and high-profile
people wearing the newest Monster headphones around town, both at the
Grand Prix and the film festival. We're 'Monsterizing' Monaco!"
Inspiration™: Serious Audio. High Style.
years in the making, Inspiration headphones are born from Monster's
tradition of passion for music and innovation. The firt-ever Monster
over-ear noise-cancelling headphone, they're ideal for sophisticated
listeners, frequent travellers and anyone who wants to enjoy a new
point-of-view in luxury personal audio that blends next-generation sound
with streamlined design, total comfort and premium customization. Most
importantly, thanks to Monster's leading-edge sonic enhancements,
Inspiration headphones bring out more of the truth behind every great
recording. This pure and powerful music reproduction is combined with a
trendsetting "fashion-forward" twist - interchangeable headbands in a
variety of different colors, textures and materials. The bold new
concept in headphone design lets users express themselves by changing
headbands, transforming the entire look and feel to suit style
preferences for any day, mood or occasion.
By combining their advanced audio performance with style-forward design
and customization, Inspiration lets users express exactly how their
music moves them. Designed for both men and women, they feature a unique
angled plush earcup, in addition to their super comfortable, extra wide
Diamond Tears™: "Sound with the Clarity (News - Alert) of Diamonds"
Diamond Tears headphones are fashion that is both seen and
heard. They feature Monster's world renowned audio engineering for a
truly unique and powerful personal listening solution. The Diamond Tears
sound is pure Monster - rich, powerful audio that is super detailed and
accurate across all frequencies, so music sounds the way the original
artist intended it to be heard. Best of all, the design is as incredible
as the sound. The ultimate fashion statement, Diamond Tears are for
those who are BOLD, who want to stand out and be noticed. Their pillow
soft ear cushions let you listen for hours in total comfort, with
perfectly fitted noise-isolating earcups that keep the world out and
your music in. They also feature Monster's ControlTalk Universal; with
an integrated high-grade microphone and answer button that lets users
their music and answer phone calls without having to reach into their
pocketbook, backpack or pocket. From admiring looks, to incredible music
reproduction, Diamond Tears will make a forever lasting impression.
VEKTR™: Expertly Blending the Worlds of Fashion and Great Sound.
on-ear headphones provide users with a comfortable, premium-quality
listening solution that expertly blends the worlds of fashion and great
sound. In addition to their dramatically enhanced audio performance,
they offer a strikingly different cosmetic, with a sharp faceted look
that's completely unlike traditional round on-ear headphones. Featuring
a distinctive diamond-cut Diesel logo on each plush ear cup, VEKTR
headphones provide a unique sound experience: the combination of
enhanced audio performance and unique visual design engages the senses
and adds a new level of self-expression to the music listening
The Monaco Grand Prix is held each year on the Circuit de Monaco. Run
since 1929, it is widely considered to be one of the most important and
prestigious automobile races in the world alongside the Indianapolis 500
and the 24 Hours of Le Mans (with which it forms the Triple Crown of
Motorsport). The circuit has been called "an exceptional location of
glamour and prestige."
Press members visiting the Monaco Grand Prix should contact:
Manabat Barker, EU Marketing Coordinator, Monster Europe Ltd.
All information provided is subject to change without notice.
Monster was founded by
"Head Monster" Noel Lee over 30 years ago as a company dedicated to
creating products that enhance the sound quality of music. Recently, the
company collaborated with Beats™ by Dr. Dre™ to create the acclaimed
Beats sound and has since become the world's leading manufacturer of
high-performance, sonically superior headphones. Monster is the world's
leading manufacturer of premium headphones and advanced connectivity
solutions for high-performance home entertainment, audio, home cinema,
computer and gaming, as well as a leading innovator in the field of
mobile accessories and professional audio. Under its Monster Cable®
brand, the company leads the way in advanced audio, video, and data
connectivity solutions, and under the Monster Power® brand, it provides
high-performance AC power line conditioning and protection products for
audio/video systems. Monster continues to lead in innovation with over
400 U.S. and international patents and 100 pending, offering more than
6,000 products in over 120 countries worldwide.
Explore the world of Monster at www.monsterproducts.com.
Explore the world of Monster at www.monsterproducts.com.
To become a fan of Monster products, please follow us on Facebook (News - Alert) (www.fb.com/monsterproducts)
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Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50290423&lang=en
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