[September 13, 2012]

DeNA Unveils Chart-Topping Mobile RPG Blood Brothers on Mobage, Available Now on iOS and Android Devices

DeNA Co., Ltd. (TSE: 2432) announced today that it has launched Blood Brothers™, an epic role-playing game set in a dark fantasy universe, for free on the Mobage™ social games platform for iOS™ devices worldwide. Blood Brothers introduces a unique RPG gameplay system that pairs simple battle and combat mechanics with deep customization and character building. Blood Brothers has held a spot in the App Store™'s Top 10 free iPhone® apps chart, as well as in Google (News - Alert) Play™'s Top 10 Grossing apps chart since its launch on Android mobile devices in August.

"Blood Brothers gives players everything they could want in an RPG experience on-the-go - there's deep customization, an entertaining story, hordes of gruesome monsters and a massive, diverse world that's ready to be explored," said Neil Young, Director of DeNA and CEO of DeNA's U.S. subsidiary ngmoco (News - Alert), LLC.

In Blood Brothers, players take on the role of a hero who has been turned into a vampire, and seek out allies and bind them in a ritual of blood. Players can choose from knights, mages, ninjas, goblins, dwarves, and many others to build a powerful party and stand against a mighty empire in a tale of vengeance and rebirth. Blood Brothers is updated regularly, giving players plenty of new areas to explore, and new and fearsome creatures to fight and recruit.

Blood Brothers is available now as a free download at http://moba.ge/Blood-Brothers.

Watch the trailer at http://www.youtube.com/watch v=VrQTHMLAR-s&feature=plcp

About DeNA

DeNA Co., Ltd. is a global Internet company focused on social games platform, social games, e-commerce and other Web services for mobile devices and PCs. DeNA's current flagship business is its mobile social games platform Mobage, which offers first-, second- and third-party games on four localized user networks across Japan, China, South Korea and the rest of the world. The original Mobage network in Japan currently serves over 40 million registered users with more than 2,000 titles. Founded in 1999 as a small startup in Tokyo, DeNA currently has over 2,000 employees worldwide working at offices and development studios in 16 cities across 11 countries and regions. The company generated annual sales of more than 1.8 billion U.S. dollars in the fiscal year ended March 2012. DeNA is listed on the Tokyo stock exchange (2432). For more information, visit www.dena.jp/intl.

About ngmoco

ngmoco is a wholly owned subsidiary of DeNA Co., Ltd, a global social mobile games leader. Headquartered in San Francisco and with studios in New York and Portland, ngmoco creates and publishes games for the iPhone (News - Alert)®, iPod touch®, iPad® and Android in collaboration with the best and brightest game makers in the world. To witness the lives and minds of the ngmoco team at work on the future of social mobile gaming, visit www.ngmoco.com.

About Mobage

Mobage hosts over 50 third party developer and ngmoco developed games, with many more titles in development. DeNA's mobile social entertainment network offers chart-topping apps including Tiny Tower, Rage of Bahamut, Ninja Royale™ and many popular games. Mobage supports games for everyone from city building games like We Rule®, to casual games such as Zombie Farm® and Tiny Chef™, classic games including Blackjack!, Touch Hockey®, to core-game titles such as Quests & Sorcery™ and Blood Brothers. Mobage games are available on the Apple (News - Alert) App Store and Google Play. Mobage offers developers access to a suite of features to enhance their mobile and social gaming experience, including a payment API, marketing support and analytics tools. To learn more about Mobage, visit: http://mobage.com.

ngmoco, Quests & Sorcery and We Rule are registered trademarks or trademarks of ngmoco, LLC in the United States and/or other jurisdictions. Mobage, Blood Brothers, and Ninja Royale are the registered trademarks or trademarks of DeNA Co., Ltd. in the United States and/or other jurisdictions. Apple, App Store, iPhone, iPod touch, and iPad are trademarks of Apple Inc. IOS is a trademark or registered trademark of Cisco (News - Alert) in the U.S. and other countries and is used under license. Android and Google Play are trademarks of Google Inc. All other marks and names are trademarks of their respective companies.

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