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Italy Social Media Advertising Spend Databook 2014 Featuring Facebook, YouTube & Twitter(M2 PressWIRE Via Acquire Media NewsEdge) Dublin - Research and Markets (http://www.researchandmarkets.com/research/n3w46p/databook_q2_2014) has announced the addition of the "Databook Q2 2014: Social Media Advertising Spend in Italy" report to their offering. Social media advertising spend in the Italy stood at US$102 million by end of 2013, accounting for 5.4% of online advertising. During 2009-2013, social media advertising in the country has increased at a CAGR of 52.1%. This growth is expected to continue in 2014 with brands expected to spend US$152 million, representing an increase of 49.2% over 2013. Over the forecast period (2014-2018), Socintel360 expects social media ad spend to grow at a CAGR of 38.5% to reach US$558 million in 2018, accounting for 19.8% of the online advertising spend. This report provides detailed social media advertising spend data and trend analysis for a period of 10 years (2009-2018) through charts and tables. This report answers the following key questions: - How is social media advertising spending expected to grow over the next five years? - How much is being spent on social media advertising by industry? - How is social media marketing budget being allocated and utilized? - Which marketing objectives are driving the advertising spend on social media? - Which advertising formats are gaining popularity on social media to target consumers? - Which social media sites are gaining / losing market share? - How is social media mobile advertising spending expected to grow over the next five years? Below is an overview covering scope of this report: - Data covering future of social media advertising spend and its share in total online advertising. - Data covering future of social media mobile advertising spend and its share in social media advertising. - Social media advertising spend for a period of 10 years, from 2009 to 2018. - Social media marketing budget allocation for 2014 and how it is expected to change over the next five years. - Detailed data centric trend analysis of business environment, infrastructure, technology and consumer trends driving the growth of social media advertising spend. Key Topics Covered: 1 About this Report 2 Social Media Advertising Spend Market Share Analysis 3 Social Media Marketing Budget Allocation 4 Analysis of Macroeconomic, Business, and Consumer Drivers 5 Italy Social Media Advertising Spend by Marketing Objective 6 Italy Social Media Advertising Spend by Channels and Formats 7 Italy Social Media Advertising Spend by Industry 8 Italy Social Gaming Advertising Spend 9 Market Share Analysis by Social Networking Sites For more information visit http://www.researchandmarkets.com/research/n3w46p/databook_q2_2014 CONTACT: Research and Markets, Laura Wood, Senior Manager. [email protected] Fax from USA: 646-607-1907 Fax from rest of the world: +353-1-481-1716 Sector: Social Media (http://www.researchandmarkets.com/categories.asp?cat_id=357&campaign_id=n3w46p) . (c) 2014 M2 COMMUNICATIONS |