MarketResearch.com Highlights Emerging Trends in the Market Research Industry

WASHINGTON and NEW YORK and LONDON, Jan. 30, 2015 /PRNewswire/ -- MarketResearch.com published a blog post highlighting the top emerging trends in market research that are expected to develop further in 2015. These trends are expected to become more popular as more companies begin using these methods to further their research on customers, competition, and their industries. 

To learn more, check out this blog post: http://hubs.ly/y0tGKs0.

Currently, the three most common techniques used by companies to conduct their market research include:

1. Mobile Surveys, 64%
2. Online Communities, 56%
3. Social Media Analytics, 46%

In the past few years, companies have increased their usage of these methods individually, or all together, because they know they work. Gathering data on consumers is easier through these methods, which in turn provides the best results for the organizations needing data.

Newer methods that are growing in popularity include Behavioral Economics Model, 25%, Internet of Things/Sensor-based Dat Collection, 12%, and Wearables-Based Research, 7%. The percentage indicates the percent of organizations already using these techniques to gather market research. Many companies have yet to begin using these techniques, but have higher percentages of consideration to use them in the future.

There are also methods of research that are being talked about, but few companies have begun using at all. Some of the most highly anticipated methods include Geo/location, such as location tracking or GPS, working with text and images through semiotics and discourse analysis, and variations on mobile. As these methods are used by others, as well as perfected, more organizations will feel comfortable using them for their market research needs.

To learn more, check out this blog post: http://hubs.ly/y0tGKs0.

About MarketResearch.com
MarketResearch.com is the leading provider of global market intelligence products and services. With research reports from more than 720 top consulting and advisory firms, MarketResearch.com offers instant online access to the world's most extensive database of expert insights on global industries, companies, products, and trends. Moreover, MarketResearch.com's Research Specialists have in-depth knowledge of the publishers and the various types of reports in their respective industries and are ready to provide research assistance.

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SOURCE MarketResearch.com

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