Feature Article

August 08, 2012

Two Weeks to Go Before We Can 'Like' FaceBook Again

As the financial market continues to look like a demolition derby, where the biggest winner may be the one that can move back and forth by a few feet, I remind my readers that somewhere around Aug. 24,would be a good day to look at Facebook and make up your mind as to what you want to do.

To be clear, in the last few months no one has looked particularly compelling. Facebook now wars with Zynga which is like a book bag rejecting a book. But now is the time where Mark Zuckerberg has to answer to his investors and the hoodie has to back the lack of suits.

It’s not Nasdaq’s fault that the IPO was a mess and a move the NYSE does not solve the business model issue. What Mark needs quickly is the business case for the advertising dollars and the company pages to have some SEO behind them.

Right now the biggest opportunity I see for FB is in divorce law as I hear more and more stories of high school sweethearts reuniting. But divorce law advertising seems to be regulated to bus stops and telephone posters. Not exactly a compelling market. What is needed is an engaging story strategy for FB to build a case study on.

When I look back at the past (and I can tell I have a lot of it), I remember CBS doing a national driver’s test. It was great, my newspaper had the questions. The test was given via a prime time show and everyone, kids and adults sat there and watched and learned better driving strategies.

I recognize that FB wants to enable the user, but the problem is that the individuals make no sense as a buying power.   IMHO Click throughs in composite are not as compelling as broadcast demographics, so let’s see Facebook do the National Driving Distraction Event. Let them take on their mobile issue head on by looking at the ways we have hurt ourselves with driving while texting, etc. 

In other words, build a test study campaign. That was mine but they can choose others. The point is how much gathering of a community of interest can be done on Facebook? Not just how many friends you can have or likes can be placed. That asynchronous stuff is not timely. They need to show some real time power.

If they don’t do that we should just let August 24 come and go.

Want to learn more about today’s powerful mobile Internet ecosystem? Then be sure to attend the
Mobility Tech Conference & Expo, collocated with ITEXPO West 2012 taking place Oct. 2-5 2012, in Austin, TX. Co-sponsored by TMC Partner Crossfire Media the Mobility Tech Conference & Expo provides unmatched networking opportunities and a robust conference program representing the mobile ecosystem. The conference not only brings together the best and brightest in the wireless industry, it actually spans the communications and technology industry. For more information on registering for the Mobility Tech Conference & Expo click here.

Stay in touch with everything happening at Mobility Tech Conference & Expo. Follow us on Twitter.

Edited by Stefanie Mosca

comments powered by Disqus

FOLLOW MobilityTechzone

Subscribe to MobilityTechzone eNews

MobilityTechzone eNews delivers the latest news impacting technology in the Wireless industry each week. Sign up to receive FREE breaking news today!
FREE eNewsletter
NT Easy Start Self-Service
FTTH is by far more challenging than xDSL due to its use of point-to-multipoint technology. This makes it harder for service providers to offer self-service solutions to the subscribers. Once an ONT is installed, it is not straightforward exactly where it is located in the shared PON covering a wide area and a large number of users. Therefore each and single ONT installation or replacement requires field dispatch to the subscriber home. ONT Easy Start is the solution to this challenge but also the means to increase customer experience.
Manage and Optimize the VoWi-Fi Experience
Demo showing the activation of the VoWi-Fi service on an iPhone that is attached to an untrusted Wi-Fi Access Point my means of the Motive UDM acting as a so-called "Apple the Entitlement Server". The activation of the VoWi-Fi service on an Android phone that is attached to an untrusted Wi-Fi Access point through a self-subscription portal. It also shown a basic VoWi-Fi call between an iPhone and Android phone after successful activation of VoWi-Fi service on both devices
IPv6 mobile network migration strategies
With most wireless devices all natively supporting IPv6 it makes sense for mobile operators to migrate their network. But which option impacts the network and users the least? Listen to the podcast.
Extending networks with full-packet long-haul microwave
Full-packet long-haul microwave systems reduce cost while improving performance. Compared to fiber, microwave offers faster time to market, lower cost, and greater flexibility. Listen to the podcast.
Deliver mobile network security for expanding 4G/LTE/Wi-Fi
The addition of untrusted Wi-Fi to all-IP, LTE networks makes them vulnerable to attacks. The Alcatel-Lucent 7750 SR Security Gateway is a scalable, cost-effective security gateway for today’s mobile network security requirements. Listen to the podcast.