Feature Article

August 15, 2012

Mobility Tech: Tackling Spectrum Challenges

Trends in mobility are driving the demand for 4G/LTE build outs as service providers want the capacity to meet the need and consumers want accessibility to rich multimedia content at all times. The drive is strong in Japan, South Korea and North America and more than 60 commercial 4G/LTE networks have been established by the end of the first quarter.

The trend is clearly accelerating as fewer than 15 networks have been completed just one year earlier. LTE manufacturers are expected to drive leadership in technology and service to differentiate their offerings in a competitive market. Key vendors are definitely benefitting from the build outs, creating opportunities for names like Ericsson and Alcatel-Lucent.

But is 4G/LTE really a game changer? Can these networks truly accommodate the current trends and will these trends continue at a pace that LTE will offer the necessary sustainability? At the same time, will the necessary spectrum continue to be available to support the growing myriad of devices and services? With so many players in the game, is the current business model one that can deliver benefit on all sides?

The trends in mobility are certainly driving demand in this space, including the fact that technology in LTE is evolving at a much faster pace, demanding quick resolution to capacity problems. At the same time, establishing accurate predictions in user behavior is becoming increasingly difficult as additional devices are increasingly added to the mix. And, as users become more aware of the key performance indicators in the network, the key differentiator will be service performance.

Users are seeking to access mobile services on their devices at any time, and within any location. A failure to deliver on this demand can quickly render a provider inadequate and even out of business. Location-based services and applications for everything from entertainment to money saving deals to productivity enhancements are being accessed on a regular basis.

Plus, streaming video and ready access to forums and social media sites for instant sharing are essential. Consider the activity with this year’s Olympics – more users than ever before accessed events, results and reports via mobile devices, while athletes shared instant updates on a regular basis. Networks unable to meet this kind of demand on a global scale will rapidly experience churn and miss key revenue opportunities.

To explore these concepts and more, register for Mobility Tech Conference & Expo. This event, offered by TMC and Crossfire Media, collocated with ITEXPO in Austin, Texas, October 3-5, 2012, will offer experts from the spectrum arena able to introduce alternatives and demonstrate how providers can deliver the demanded mobile broadband services and applications. 

A full agenda is available online. Registration is taking place now.



Want to learn more about today’s powerful mobile Internet ecosystem? Don't miss the Mobility Tech Conference & Expo, collocated with ITEXPO West 2012 taking place Oct. 2-5 2012, in Austin, TX.  Stay in touch with everything happening at Mobility Tech Conference & Expo. Follow us on Twitter.




Edited by Brooke Neuman


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