Feature Article

October 01, 2012

Nokia Announces European Pricing for Lumia Phones

While Apple and Samsung seem to be in luck recently thanks to the iPhone 5 and the Galaxy Note 2 and the Galaxy S III, Nokia is attempting to join the party as well with the announcement of prices for their new Lumia phone.

 Nokia is getting set to launch the Lumia 920 and 820 in Europe this November, but some analysts say that the company has priced the phones with an MSRP that could depress the market for the new phones.


Image via www.nokia.com

Part of the problem for Nokia is that they allow for local retailers to have more say than they probably should because they are buying the phones in bulk. Early prices across Europe show the Lumia 920 having a price tag that is less than the iPhone 5 but more than the Galaxy S III. The Finnish company might have to sell their newest phones for a little more than people expected for no other reason than the need to get a decent profit in order to ensure the company’s continued survival.

In Sweden, the 32 GB Lumia phone will cost consumers in the neighborhood of $860. That compares to a price tag of $688 for the Galaxy S III and an MSRP of more than $1,000 for the iPhone 5. In Italy, the prices are a little more affordable with the Lumia 920 selling for $770 and the Galaxy S III going for $679.

Nokia is one of the newest Windows phones on the market and it is for that reason that the company is hoping it can mount a staunch challenge to the Android powered and the iOS powered iPhone. The company is hoping that people will simply prefer the Windows based phone over the Galaxy S III and that their lower price when compared to the iPhone 5 will be able to lure customers in.

Want to learn more about today’s powerful mobile Internet ecosystem? Don't miss the Mobility Tech Conference & Expo, collocated with ITEXPO Austin 2012 happening now in Austin, TX.  Stay in touch with everything happening at Mobility Tech Conference & Expo. Follow us on Twitter.




Edited by Brooke Neuman


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