Feature Article

October 31, 2012

Google's Nexus 7 Nearly Hitting One Million Sales Per Month

Many have wondered just how Google's Nexus 7 tablet has been doing in terms of sales since its launch this summer. More specifically, people want to know how it's doing now, after the hype of the initial launch has worn off.

While Google hasn't been willing to say just what the sales figures are for the device, its manufacturer, Asus, recently let slip some numbers, and they're not bad.

According to the Taiwanese hardware manufacturer, the tablet device is reaching just under one million units per month, which is about twice as many as it was selling shortly after launch.

"At the beginning, it was, for instance, 500,000 units a month, then maybe 600,000 or 700,000, This latest month, it was close to 1 million," Asus chief financial officer, David Chang, told The Wall Street Journal.

Indeed, analyst estimates agree, which put third quarter Nexus 7 sales between 800,000 and one million units per month based on Google's revenue figures. While this is quite an accomplishment, however, it's still nowhere near third quarter sales of the iPad, which shipped 14 million units – more than half of the 25 million total estimated tablets sales worldwide.

Google has stepped up its game, though, recently releasing a 32GB Nexus 7 model for only $249, the price for which the 16GB model previously sold. The 16GB model now sells for $199, the price of the previous 8GB model, while the 8GB Nexus 7 has been discontinued.

Then again, Apple did just fire back in the seven-inch tablet sector with the iPad Mini, which is likely to eat into Nexus 7 sales going forward. Meanwhile, Google may eat into its own sales with the recently launched Nexus 10, manufactured by Samsung, which offers a higher resolution and pixel density than the current generation iPad, a top-of-the-line dual-core processor and 16GB of storage for $399.

Edited by Braden Becker

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