Mobile CRM application developer, DoubleDutch announced this week that it has secured $4 million in Series B funding led by FLOODGATE Fund, Bullpen Capital and Lightbank. In addition, Mike Maples Jr., managing partner at FLOODGATE Fund, will join DoubleDutch’s Board of Directors.
The company, whose solutions are targeted toward events, sales teams and other enterprise workgroups, says it plans to use the money to expand internationally and to continue “deconstructing” customer relationship management (CRM) software into a suite of mobile-first enterprise products.
“More than any organization I’ve met, the team at DoubleDutch fully grasps and is successfully leveraging the fundamental metamorphosis currently underway in the enterprise software market,” said Maples Jr. in a release announcing the funding.
“They are applying consumer-like, mobile-friendly software design to solve real problems in enterprise sales and marketing. This isn’t social for the sake of social. These are highly engaging products that can help companies to model winning sales behavior, with massive potential bottom line impact,” he added.
DoubleDutch says it plans to reinvent how CRM engages salespeople and deliver better, more accurate intelligence for businesses. Instead of complex, expensive software that sits behind a corporate firewall, DoubleDutch’s approach consists of a suite of connected mobile applications for managing customer relationships at each stage of the engagement lifecycle.
These integrated applications span lead surfacing and engagement at events and conferences, opportunity management, and ongoing customer relationship management. Together, this suite can extend or replace traditional CRM systems by solving CRM’s biggest problem – getting end users to actually adopt and use CRM correctly. The result is more accurate business intelligence to close more deals, more efficiently, said the company.
Edited by Brooke Neuman