Feature Article

January 17, 2013

Experian QAS Intergrates Data Quality Technology with Touch5Mobile

Experian QAS, a global provider of address verification software and services and an integral part of Experian Marketing Services, recently announced that its address verification platform has been integrated into Touch5Mobile, a provider of innovative HTML5 mobile commerce app solutions.

The main reason for the integration with Touch5Mobile was to improve accuracy and effectiveness of the client database.

The mobile address validation product from Experian QAS will be directly integrated into the Touch5Mobile platform, primarily targeting the online and local merchant sectors. This product has been designed in such a way that enables the online retailers and local merchants to significantly cut down on their operational costs, improving the database accuracy and promoting marketing efficiency. It is also expected that accurate contact data will dramatically enhance customer satisfaction, while ensuring that packages are delivered to the intended recipient.

The online contact data validation software from Experian QAS works on mobile websites, validating e-mail, address, and phone data as it has been entered into a mobile phone device. This tool can also be seamlessly integrated into a m-commerce shopping cart or mobile website, ensuring that the contact information is standardized and correct.

Talking about the new technology, David Northbridge, vice-president of Client Retention, Experian QAS, said that advanced mobile commerce applications are gaining significance fast with more consumers demanding digital channels. He added that Experian QAS was delighted to partner with Touch5Mobile, ensuring the quality and reliability of address information, thus, helping retailers operate more efficiently along multiple channels.

At the same time, Scotty Moore, the chief executive officer and founder of Touch5Mobile, said that they had gone through the credentials of many address verification providers, but Experian’s commitment to the local merchants and online retailers was the core rationale in choosing the company as its partner. This new integration is anticipated to perfectly align with Touch5Mobile’s mission of delivering small business retailers the lucrative opportunity to compete in the challenging mobile commerce world.

Experian QAS, an integral part of Experian Marketing Services, is the pioneer behind the development of address data quality software.

Touch5Mobile is a provider of innovative and unique HTML5 mobile commerce enabled solutions, aimed at empowering online retailers and local merchants with the ability to compete in the tough mobile commerce market.




Edited by Brooke Neuman


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