Feature Article

February 08, 2013

Verizon Attempts to Help Customers Make More Educated Purchases of Mobile Applications

On December 31, 2012, we mentioned here at Mobility TechZone that all records were broken when it came to the purchase and activation of smart mobile devices. This, in turn, led to applications being downloaded at a record volume.

On January 31, 2013, BlackBerry revealed that it would be holding a developer’s challenge where the best new app will be worth $10,000 to the designer. While the initial goal was to have 100,000 apps ready for the launch of the BlackBerry 10, there are 70,000 apps that now work on it.

That is 70,000 new apps that are being added to the ever increasing number which are available for smartphones, tablets and other mobile devices. In the Google Play store, there are more than 700,000 apps available today, while Apple has about 775,000 applications available at the iPhone App Store.

You can see that the number just keeps increasing. With so much to choose from, how can you tell which apps are right for you? Not to mention how much it could cost you since you have to pay for a lot of these apps; that is another factor to keep in mind when you are trying to make a choice.

In light of this, Verizon Wireless has launched two online tools in an attempt to help everyone out there. The two tools are 20 Must-Have Apps and Android App Reviews by Verizon. These tools are designed to provide an honest and accurate feedback on the most popular apps available in order to protect and enhance a customer’s wireless experience.

You can look at the 20 must-have list as a view of the best in class. This list is supposed to help the wireless user get the most out of whichever mobile device they are using. According to Verizon, this list is updated on a quarterly basis. I would expect that as the number of apps increases that more updates could possibly be available.

Android App Reviews by Verizon is designed to take a look at the top 50 Google apps. This is broken down to the top 25 for each free and paid apps group. It is based on their rankings in Google Play and conducted over a 30 day period. Verizon experts review the apps based on the effect they have on such things as battery life, security, and data usage. As part of this initiative, there is also a list of apps that affect the operation of mobile devices in a way worth noting for customers.

There are hundreds of thousands of apps available today for mobile devices. Anything that could help you to make a decision before you actually spend the money, or download an app only to find it useless, is something that is worth investigating.

Edited by Allison Boccamazzo

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