Feature Article

February 19, 2013

Nokia Siemens Releasing Tools to Take Advantage of LTE Connections

There is a reason why so many inside the tech industry are getting plenty excited about the possibilities of the Long Term Evolution (LTE) Network. Nokia Siemens Networks is poised to make the most of the new technology. The latest item the company is going to be rolling out is an enhancement to its Customer Experience Management (CEM) portfolio. This enhancement of the portfolio is geared toward making sure that customers using LTE will have top of the line service. This particular enhancement is going to be made available to the general public in June.

Once made available, the upgraded package will either be sold as a standalone solution or an upgrade to a customer’s existing package. Nokia Siemens actually did a study that was focused on finding out why customers came over to Nokia Siemens and why they stayed once they were with the company. 

One thing the study showed is that mobile customers are more likely than ever to jump from one service provider to another. The study also showed that as many as 40 percent of mobile customers are thinking of making a change right now. Nokia Siemens believes in order to keep their customers, they should impress them right out of the gate.

“First impressions count, so it’s important to ensure high-quality customer experience right from the start of any new service,” said Lassaad Essafi, head of Customer Insight and Experience, Nokia Siemens Networks. “Our innovations in customer experience management give operators a clear view of their subscribers’ experience and proactively address problems related to service quality and customer experience in LTE networks.”

Nokia Siemens Networks has released solutions such as the Competitor Benchmarking Insight content pack and the Service Quality Manager in order to make sure that customers stick with the company. The Service Quality Manager allows for users to quickly and easy see problems that might pop up in their LTE network. The Competitor Benchmarking Insight gives Nokia customers the ability to see how services are being used over an LTE connection.

Edited by Brooke Neuman

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