Feature Article

Free eNews Subscription>>
March 06, 2013

Mobile World Congress is Over - Time to Take the 'Lead'

Have you noticed how much I love puns?  This is like a Zen Koan to me. Here are my thoughts aided by definitions from dictionary.com.

Lead,as to “to go first; be in advance.” 

MWC certainly did that for the majority of the industry and there were lots of advances, from Management – http://bit.ly/YLtKw6 – to Money http://bit.ly/13EobYx.

Now the question becomes: what happens with the leads (“to result in; tend toward”) from Mobile World Congress as a point of sale?

Sales cycles in Telecom are roughly akin to elephant pregnancies (two years). That’s why it’s essential to jump on the sales opportunity right after the event.  Companies should have a strategy in place that augments their messaging from MWC – particularly, if they’re trying to change a mindset that requires lead time (“to guide in direction, course, action, opinion, etc.”). This is why the app world has been so dominated by the device companies, rather than the carriers. 

But as the carriers embrace hybrid development, that may change.

While carriers really would like to reduce the lead time (“to afford passage to a place”),  it’s pretty challenging given the fact that it’s rare for the vendors to see all the details involved in the carrier as it implements new services.

As an organization, GSMA has the lead (“to conduct by holding and guiding”) of making these future visions realities.  Often we see a lot of initial drive that stalls and requires the association to regroup and redesign its requirements. If you think you have problems, imagine these poor folks trying to assemble a group of carriers five times the size of the UN.

GSMA leads (“a conductor or director, as of an orchestra, band, or chorus”) an eclectic membership that you’d be wise to follow.




Edited by Braden Becker


FOLLOW MobilityTechzone

Subscribe to MobilityTechzone eNews

MobilityTechzone eNews delivers the latest news impacting technology in the Wireless industry each week. Sign up to receive FREE breaking news today!
FREE eNewsletter