Apple ranks as the top smartphone manufacturer, with a 37.8-percent original equipment manufacturer share of the market, while Google led as the top smartphone platform with 52.3 percent platform market share, during the three-month average period ending January 2013, comScore says.
There’s not a lot of good news for other device suppliers in the latest report, lending some urgency to efforts by HTC and BlackBerry to reverse momentum in the market.
Some 129.4 million people in the United States owned smartphones, representing 55 percent mobile market penetration, during the three months ending in January 2013 – up 7 percent since October 2012.
Apple ranked as the top OEM with 37.8 percent of U.S. smartphone subscribers (up 3.5 percentage points from October). Samsung ranked second with 21.4 percent market share (up 1.9 percentage points), followed by HTC with 9.7 percent share, Motorola with 8.6 percent and LG with 7 percent (up 0.3 percentage points).
Apple’s share increased 3.5 percentage points to 37.8 percent.
BlackBerry ranked third with 5.9 percent share, followed by Microsoft (3.1 percent) and Symbian (0.5 percent).
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Top smartphone OEMs
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Total U.S. Smartphone Subscribers Age 13+
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3 Month Avg. Ending Jan. 2013 vs. 3 Month Avg. Ending Oct. 2012
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Source: comScore MobiLens
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Share (%) of Smartphone Subscribers
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Oct-12
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Jan-13
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Point Change
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Total Mobile Subscribers
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100.0%
|
100.0%
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N/A
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Apple
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34.3%
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37.8%
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3.5
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Samsung
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19.5%
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21.4%
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1.9
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HTC
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11.4%
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9.7%
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-1.7
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Motorola
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10.0%
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8.6%
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-1.4
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LG
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6.7%
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7.0%
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0.3
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----
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Top Smartphone Platforms
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3 Month Avg. Ending Jan. 2013 vs. 3 Month Avg. Ending Oct. 2012
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Total U.S. Smartphone Subscribers Age 13+
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Source: comScore MobiLens
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Share (%) of Smartphone Subscribers
|
|
Oct-12
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Jan-13
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Point Change
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|
Total Smartphone Subscribers
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100.0%
|
100.0%
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N/A
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Google
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53.6%
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52.3%
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-1.3
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Apple
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34.3%
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37.8%
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3.5
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BlackBerry
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7.8%
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5.9%
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-1.9
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Microsoft
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3.2%
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3.1%
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-0.1
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Symbian
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0.6%
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0.5%
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-0.1
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Perhaps significantly, Apple was the only operating system ecosystem whose market share increased during the quarter. All the others decreased.
Edited by
Braden Becker
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