Flurry Analytics Coming to BlackBerry 10

Many announcements were made at the BlackBerry Live 2013 event this week in Orlando, Fla. One of those declarations was the collaboration with Flurry Analytics. Towards the end of Q2, the Flurry Analytics software development kit (SDK) for BlackBerry 10 should be available.

Flurry Analytics is a company that provides an amazing amount of actionable intelligence into how and where people are using applications. A company can use Flurry Analytics to quickly identify their most engaged and valuable users. They can be grouped by characteristics such as location, demographics and even language preferences.

Flurry Analytics is basically a tool that developers can easily integrate with their apps. This enables the company to have access to user data. The Flurry Analytics design provides the developers with a consolidated dashboard and works across multiple platforms.

This gives the developers a better understanding of its users’ demographics, customer acquisition, user engagement and purchasing patterns. For people like me who are not really sure what analytics is, a brief description would be that it gives you the ability to know who is using your application.

In addition, analytics shows the developer how the application is being used. The Flurry SDK integrates with an application and then allows it to log events as they occur. A very simple example of this would be logging an event where a certain button is clicked.

This data is recorded and then sent to the dashboard. Once it’s there, patterns begin to emerge. These patterns can consist of how many people are clicking on that particular button, or how they got to that button and what the user did after clicking that button.

Sounds really simple doesn’t it? This is the type of information that application patterns are built on. Flurry Analytics will enable BlackBerry 10 app developers to establish performance benchmarks. These benchmarks can be matched against category and overall market and can develop customer insights to improve monetization and retention strategies.

Vice president of global alliances and business development for BlackBerry Martyn Mallick said, “We’re excited to work with Flurry to provide our partners and developers with the Flurry Analytics SDK and the Flurry Analytics Dashboard, which will help enable them to bring high quality apps that customers can enjoy on the BlackBerry 10 platform.”

This was followed up by comments from Simon Khalaf, Flurry CEO: “Flurry is proud to support the vibrant BlackBerry 10 developer community as they adopt the new platform. Flurry is equally proud to support platform providers so committed to innovation in the mobile app ecosystem.”

Because BlackBerry has designed the BlackBerry 10 platform from the ground up, it is important that they have applications built specifically for it. The ability to provide this level of analytics to the developers will ensure that applications that are created for the BlackBerry 10 platform will be useful to the users. After all, the only good application is one that is actually used. The only used application is one that is good.