Mobile video consumption is growing globally, even if it has not yet reached U.S. levels. The share of viewing on smartphones and tablets is still rising at a pace similar to that of 2012, according to Ooyala.
About 10 percent of all video viewed in the first quarter of 2013 was watched on a mobile or tablet device, representing an increase of 19 percent, year over year.
The kind of video being watched online is changing as well. Viewers are watching more longer-form video. About 25 percent of the content watched on tablets globally in the first quarter of 2013 was 60 minutes long or more (long form content).
And nearly an additional 20 percent was at least 30 minutes long. In all, more than 50 percent of all content watched on tablets was more than 10 minutes long or longer.
In the U.S. market, the trend is even more pronounced. Mobile consumption of video in 2013 in the United States probably will surpass time spend watching traditional TV screens.
Image via Shutterstock
The most significant growth area is on mobile devices. U.S. adults will in 2013 spend an average of two hours and 21 minutes per day on non-voice mobile activities.
That includes mobile Internet usage on phones and tablets, while usage on mobile devices is up nearly an hour from 2012 levels.
According to eMarketer, U.S. adults are watching their televisions slightly less as well, with a daily intake of four hours and 31 minutes this year, seven minutes less than in 2012.
The typical U.S. adult will spend over five hours per day online, on non-voice mobile activities or with other digital media, compared to four hours and 31 minutes watching television.
Daily TV time will actually be down slightly in 2013, while digital media consumption will be up 15.8 percent.
That’s one good reason why some believe mobile service providers could create an important new business in the mobile video area.
Edited by
Alisen Downey 
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