PacketZoom Launches Global Mobile App Network Benchmarks

According to App Annie, which tracks more than 1 million apps, the global mobile app market is expected to generate gross revenue across all app stores exceeding $101 billion in 2020. For developers and publishers who want to track the performance of the applications they have created, having a standard that can be measured globally can improve how they monetize their creations. PacketZoom just came up with a solution by announcing the launch of Global Mobile App Network Benchmarks, which, according to the company, will provide a platform to standardize model benchmarks for mobile app performance and end user experience.

PacketZoom provides solutions for mobile optimization by getting rid of performance roadblocks in the mobile last mile. It accelerates and improves the reliability of content delivery to boost the app performance for mobile app publishers and developers.

The company claims PacketZoom Global Mobile App Network Benchmarks is the first global standard for mobile app developers and publishers designed to gauge mobile app performance across different parts of the world and networks.

PacketZoom is going to publish benchmarks analyzing global data for mobile app performance across 2G, 3G, 4G and Wi-Fi networks on a monthly basis. In the first edition of this benchmark, the company measured the performance of mobile labs through October 2016 on live cellular and Wi-Fi networks to find out which countries had the best performance.

The observations were made after gathering mobile app usage around the world based on millions of data points and actual performance data of apps when they were being experienced by real users in each of the countries during the month. This, according to the company, is the first time in which performance insights have been made available at the user experience level.

A total of 20 countries were part of the observation, which were selected based on size, amount of mobile traffic, and geographical representation in the world. The measurements that were taken include disconnections, packet loss, transfer failure, response time, transfer time and mobile network penetration.

“One of the greatest challenges for mobile app development has been a lack of standard metrics to measure the end user experience. We created global benchmarks so that developers have a performance standard to relate to when deploying applications globally,” says Shlomi Gian, CEO of PacketZoom.

The benchmark revealed in the user adoption of 4G cellular technology based on mobile application usage was led by Canada, South Korea, Japan, Indonesia and the U.S. with 96, 95, 93, 91 and 83 percent rates respectively.

The best response time for mobile apps, which was measured with the average round-trip time from mobile app to content server, as experienced by end users over cellular and Wi-Fi networks (ms) gave France the top spot with 276 ms, followed by Spain, Netherlands, the UK and Germany with 355, 357 and 389 ms respectively. As far as the worst countries, packet loss on mobile apps was experienced by China, South Korea, UK, Japan and Taiwan.