CA Technologies Urges Companies to Recognize 'Mobile Economic Time'

The majority of Global Fortune 500 companies rely on CA Technologies to provide the insights and control needed to manage evolving IT ecosystems. A recent study conducted  revealed the extent to which the average smartphone and tablet user engaged with brands, how they converted “dead time” into proactive “Mobile Economic time” and the consequences thereon.

According to CA Technologies, Dead-time when translated into Mobile Economic Time was equivalent to nearly five and half weeks per year. This gives an indication of the extent and nature of user engagement with brands and reveals the fact that users generally have no patience with online brands and apps that fail to produce a secure and positive mobile online experience.

Professor Chanaka Jayawardhena, an expert in Internet services marketing who worked with CA Technologies on the study, explained the significance of Mobile Economic time to online brands and e-commerce companies and urged companies to alert themselves to deliver superior mobile online experience or else face the consequence of losing customers.

"This study is a 'wake-up' call for businesses to recognize the importance of Mobile Economic Time, as consumers and knowledge workers use their Smartphones and Tablet PCs to engage with brands and increase their productivity," said Kobi Korsah, product marketing director, CA Technologies, EMEA, in a press release.

Korsah noted that in order to exploit this concept to the full to reflect positively on the company, organizations needed to “proactively assure and manage their mobile presence at a time when many Smartphone and tablet PC users have no limits on their data consumption.”

CA Technologies Service Assurance software helps in the delivery of optimal online customer experience on Smartphones and tablet PCs and helps organizations increase their brand equity opportunities that 'Mobile Economic Time ' presents.